Saudi Arabia, ended along lasting policy preventing women from driving, They sat new rules giving women the lead to drive alone after years of objection.
as culture wise Saudi people never celebrate any occasion unless it's religious but this year Hyundai KSA broke the rules and celebrated International Women's Day along using Henna as a traditional wedding symbol welcoming them to the driver seat.
Film advertisement created by Kijamii, Egypt for Hyundai, within the category: Automotive.
Account Executive: Heba El Dewiny
Senior Account Manager: Menna Essam
Creative Director: Sherif Ghoname
Art Director: Alaa Hweidi
Copywriters: Duna Fakhouri, Nada Osama
Illustrator: Nouran Salama
DoP: Ahmed Tarek
Edit: Nermin Alaa, Omar Wanis
Producers: Soliman Assad, Ahmed Ezzat