Agency Network:
Published/Aired:
September 2008Posted:
September 28, 2008
Description
Film advertisement created by Goodby Silverstein & Partners, United States for Hyundai, within the category: Automotive.
Advertising Agency: Goodby Silverstein & Partners, USA
CD / Partner: Jeff Goodby
Art Director: Diko Daghlian
Copywriter: Brian Ahern
CD: Will McGinness
EP: Tod Puckett
Producer: MJ Otto
Prod Company: Anonymous Content
Director: Christian Loubek
Head of Production: Sue Ellen Clair
EP: Dave Morrison
Producer: Jessica Cooper Carlson
EP / Head of Commercials: Dave Morrison
Production Supervisor: Karen Waters
Commercial Coordinator: Jessica Lee
Art Director: Mike Topoozian
2nd AD: Kirk Rogers
Editorial: Spot Welders
Editor: Robert Duffy
Assistant Editor: Jeff Maynar
EP: David Glean
Producer(s): Carolina Wallace, Lisa English
Telecine: Rushes
Visual FX: Asylum
VFX Supervisor: Paul O'Shea
EP: Michael Pardee
VFX Producer: Mark Allen Kurtz
Bidding Producer: Mike Hanley
Production Coordinator: Diana Cheng
CG Supervisor(s): Jonah Hall, Andy Cochrane
Inferno Artist(s): Brad Scott, Stefan Smith, Miles Essmiller
3D Modeling: Greg Stuhl, Chad Fedmie, Lersak Bunupuradah
3D Tracking: Michael Lori, Eddie Offerman, Daniel Warom, and Tom Stanton
3D Lighting: Josh Hatton, Brian Bell, John Courte, Aaron Vest
FX Animator: Jeff Willette
Animator / Lighting: Andy Cochrane
FX Setup: Beatrice Lorenzo
Air Date: September 2008
CD / Partner: Jeff Goodby
Art Director: Diko Daghlian
Copywriter: Brian Ahern
CD: Will McGinness
EP: Tod Puckett
Producer: MJ Otto
Prod Company: Anonymous Content
Director: Christian Loubek
Head of Production: Sue Ellen Clair
EP: Dave Morrison
Producer: Jessica Cooper Carlson
EP / Head of Commercials: Dave Morrison
Production Supervisor: Karen Waters
Commercial Coordinator: Jessica Lee
Art Director: Mike Topoozian
2nd AD: Kirk Rogers
Editorial: Spot Welders
Editor: Robert Duffy
Assistant Editor: Jeff Maynar
EP: David Glean
Producer(s): Carolina Wallace, Lisa English
Telecine: Rushes
Visual FX: Asylum
VFX Supervisor: Paul O'Shea
EP: Michael Pardee
VFX Producer: Mark Allen Kurtz
Bidding Producer: Mike Hanley
Production Coordinator: Diana Cheng
CG Supervisor(s): Jonah Hall, Andy Cochrane
Inferno Artist(s): Brad Scott, Stefan Smith, Miles Essmiller
3D Modeling: Greg Stuhl, Chad Fedmie, Lersak Bunupuradah
3D Tracking: Michael Lori, Eddie Offerman, Daniel Warom, and Tom Stanton
3D Lighting: Josh Hatton, Brian Bell, John Courte, Aaron Vest
FX Animator: Jeff Willette
Animator / Lighting: Andy Cochrane
FX Setup: Beatrice Lorenzo
Air Date: September 2008

Sep 28, 2008 - 21:12SeanMartin
Oh look! A commercial showing a car going really fast on a curved track, and it took ALLLLL those people to make it happen!
C'mon. This is nothing new. It's a tired cliche. Cant we just retire it and put it out of its misery? Or is this only way ad agencies know how to sell cars anymore?
Oct 05, 2008 - 16:06SWReedy
so tired of seeing car ads like these.
I'm pretty sure, however, that this is a case in which the client pushed the lame idea forward.
Art Center College of Design
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