My first friend

Agency Network: 
August 2012


Production House: Ringo
Director: Ariel Evasio

Music Company: C.C.C.I. Producciones

Film advertisement created by Ogilvy, Argentina for Huggies, within the category: House, Garden.

Advertising Agency: Ogilvy & Mather, Argentina
Executive Creative Directors: Javier Mentasti, Maximiliano Maddalena
Head of Art: Diego Grandi
Creative Directors: Juan Marcos Besagni, Juan Pablo Raimondi
Art Director: Tiago Salgueiro
Copywriter: Felipe Autran
Account Manager: Constanza Archain
Account Supervisor: Rosario Gonzáles Puig
Head of Production: Valeria Pinto / Parson
Agency Producers: Federico Faralla, Gastón Sueiro / Parson
Executive Producer: Jorge Larrain
Production Coordinator: Liz Campi
Production: Azul Crespo
Postproduction Director: Luis Staffolani
Photography Director: Manuel Bullrich
Edition: Mario Nhamod
Post Production: Barraca Post

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sergeo_syd's picture

Nice emotional clips.

Activity Score 595
Production Manager at | - Film Production Management

RonnieD's picture


Activity Score 13
Copywriter at Communique
chiflete comunic's picture


chiflete comunic
Activity Score 91
kleenex's picture

aaaaaaaaaaaaawwwwwwwwwwwwwwwwwwwwww ccccccccccuuuuuuuuuttttteeeeeeee..............

Activity Score 57881
Web Designer/Developer
sacrilegend's picture

An adorable message suffocated by the heaviness of its delivery. Cut it in half and you'd double its effectiveness.

Activity Score 3394
damd's picture

Very touching.... Incredible idea..

Activity Score 159
Planner at WI
fr10co's picture

lovely ...

Activity Score 52
Graphic Designer
Ajven's picture

It's just awful!

Activity Score 19
Kotovski's picture

It's BAD terrible commercial. Project for a project. No more. Do you now that newborns must be some days in carantine because they doesn't have good immunity? Do you know that newborn must be with mom for taking her microflore? Do you now the insight scare of young mom that doctors can mix up kids in hospital? Do you understand that we know nothing about the second newborn and his mom? May be she is ill so hard... And huggies take my child and put in crib with unfamiliar one. FOR A WHAT? Good operator but realy bad idea. If Huggies do something kike this with my child and my wife and all people will be stay and enjoy it... I'll be angry so much!!! I'd show this video to women too. They didn't see nothing good exept cute children.

Activity Score 61
Temple's picture

Kotovski has a valid point.

Activity Score 11341
Creative Director
Turbo2010's picture


Activity Score 59
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