Love the Joy Ride

Agency Network: 
October 2010


Film advertisement created by Ogilvy, South Africa for Huggies, within the category: House, Garden.

Advertising Agency: Ogilvy Johannesburg, South Africa
Creative Director: Bridget Johnson
Copywriter: David Kreuger
Art Director: Marion Bryan
Agency Producer: Debbie Dannheisser
Production Company: Stink
Executive Producer: Daniel Bergmann
Producer: Molly Pope
Director: Christian Bevilacqua
DoP: Federico Alfonzo
Editor: Al Sinclair @ Trim Editing
Post Production: Mainframe, London
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jackmancer2017's picture

I think it lacks some communication but great production =)

Guest's picture

Great production... mom's will love this ad.

Guest's picture

A smart and relatable metaphor for parenting little kids. Nice execution, too. But why do I find it hard to believe that Grizzly Bear sold their song to shill nappies?

Nat Guy's picture

New, young, hipster parenthood = fun and occasionally a little scary. And re: fun: having fun with your kid is, well, fun and is the core message. Simple. And works. Indie pop and the not-everything-is-happy-roses art direction help target it well with the young, hipster first-time parents... both moms and dads. It actually targets dads too which isn't always the case in this space.

Nat Guy
Activity Score 8
atb2005's picture

Nicely done. Very likable.

Activity Score 13547
pucini dog's picture

Nice concept.
It resembles a lot a Rexona campaign from Argentina, but it's nice.

pucini dog
Activity Score 72
Hibon's picture

Very nice campaign..."Brian must be proud of Bridget".

Activity Score 3734

Simple ideas are the best !

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2021-05-25 09:36