Love the Joy Ride

Agency Network: 
Published/Aired: 
October 2010

Description

Film advertisement created by Ogilvy, South Africa for Huggies, within the category: House, Garden.

Advertising Agency: Ogilvy Johannesburg, South Africa
Creative Director: Bridget Johnson
Copywriter: David Kreuger
Art Director: Marion Bryan
Agency Producer: Debbie Dannheisser
Production Company: Stink
Executive Producer: Daniel Bergmann
Producer: Molly Pope
Director: Christian Bevilacqua
DoP: Federico Alfonzo
Editor: Al Sinclair @ Trim Editing
Post Production: Mainframe, London
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jackmancer2017's picture

I think it lacks some communication but great production =)

jackmancer2017
Guest's picture

Great production... mom's will love this ad.

Guest
Guest's picture

A smart and relatable metaphor for parenting little kids. Nice execution, too. But why do I find it hard to believe that Grizzly Bear sold their song to shill nappies?

Guest
Nat Guy's picture

New, young, hipster parenthood = fun and occasionally a little scary. And re: fun: having fun with your kid is, well, fun and is the core message. Simple. And works. Indie pop and the not-everything-is-happy-roses art direction help target it well with the young, hipster first-time parents... both moms and dads. It actually targets dads too which isn't always the case in this space.

Nat Guy
Activity Score 8
atb2005's picture

Nicely done. Very likable.

atb2005
Activity Score 13557
pucini dog's picture

Nice concept.
It resembles a lot a Rexona campaign from Argentina, but it's nice.

pucini dog
Activity Score 72
Hibon's picture

Very nice campaign..."Brian must be proud of Bridget".

Hibon
Activity Score 3734

Simple ideas are the best !

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