HUWEI Mate10 For Yourself

Agency Network: 
March 2018


Copping up with the need of nowadays female consumers, HUAWEI Mate 10 has now released a special mobile in pinky gold. Considering women are playing increasingly important role in nowadays societies, HUAWEI strategically promotes this specialized phone by launching a themed campaign #foryourself , in order to support female self-reliant theory and to raise them the awareness of self-improvement. Throughout the campaign, 7 independent ladies demonstrate 7 different forms of female self-reliant in modern life. The commercial video delivers strong messages, not only but includes: women should start from their hearts, they deserve to have dreams and have the chances to make their dreams come true; they have the privilege to make friends they as wished and to explore want they want to; they are qualified to form their own values and their points of view to life.

Film advertisement created by Insight Group, China for Huawei, within the category: Electronics, Technology.

Advertising Agency: INSIGHT GROUP, Guangzhou, China
Executive Creative Director: Music Zhang
Creative Director: YanMing Li
Art Directors: Lin Yue, Zhibiao Gao
Copywriters: YanMing Li, Qiu Jing, Luke Somasundram
Photographer: Julien Ayrault
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