Foundation

Agency Network: 
Published/Aired: 
January 2011

Description

Film advertisement created by Bates, Hong Kong for HSBC, within the category: Finance.

Advertising Agency: BatesAsia, Hong Kong
Executive Director: Almond Lam
Creative Director: Terry Tsang
Art Directors: Hoi Hau, Anna Chung
Copywriter: Rachel Lo
Director: Alfred Hau / Offlohi
Special Effect: La Huella
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Highest Rated

puppiepoppy's picture

Agreed with CuriousPencil!

It's just a sfx jerk off. Having an underground POV doesn't make it a good commercial. Just some typical crappy tvc from HK.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

morse's picture

Not as good as other HSBC ads. Nice effects.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

RRRR's picture
RRRR
Activity Score 12
Roshan Quintus's picture

absolutely superb effects. nice film.

Roshan Quintus
Activity Score 665
Saatchi & Saatchi - Sri Lanka |

bite me

mmackinven's picture

The VO sounds like Mohinder Suresh from Heroes lol

mmackinven
Activity Score 1606
Art Director at Freelance |

www.mackphotography.co.nz

Marlus Lau's picture

Too bad it's done by the Metro Madrid. Even the piano songs...c'mon!

http://www.youtube.com/watch?v=8_97DelYEVc

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Sdb's picture

May be it was hard to execute it in other ways, but this one isn't brilliant!

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
Temple's picture

I see cheesy bank voiceover is a universal plague.

Temple
Activity Score 11339
Creative Director
CuriousPencil's picture

Even without the blatant Metro 'inspiration', this is no more than an SFX circlej*rk. There is absolutely no need for the underground POV, none - this spot is a wallpapered sewer: looks pretty, smells like sh*t.

CuriousPencil
Activity Score 4199
Copywriter
puppiepoppy's picture

Agreed with CuriousPencil!

It's just a sfx jerk off. Having an underground POV doesn't make it a good commercial. Just some typical crappy tvc from HK.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

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