Maestro

Published/Aired: 
July 2008

Description

Vivaldi's Four Seasons, Summer

Film advertisement created by Goodby Silverstein & Partners, United States for HP, within the category: Electronics, Technology.

Advertising Agency: Goodby, Silverstein & Partners, San Francisco
Co-Chairman / Creative Director: Rich Silverstein
Creative Directors: Rick Condos, Hunter Hindeman
Art Director: Andre Massis
Copywriter: Jordan Kramer
Executive Producer: Cindy Fluitt
Producer: Todd Porter
Production Company: Psyop, Los Angeles
Directors: Todd Mueller, Kylie Matulick, Psyop
Executive Producers: Angela Bowen, Neysa Horsburgh
Producers: Sara Mills, Blythe Dalton, Luisa Murray
Associate Producer: Tarun Charaipotra
Lead Flame Artists: Jamie Scott, Aska Otake
Flame Artists: Tim Farrell, Peter Amante, Joe Wenkoff
Technical Directors: Jeffrey Dates, Dave Barosin, Ted Kotsadtis, Todd Akita
Animation: Jason Vega, Gerald Ding, Jeff Lopez, Kittly Lin, Andy Hara
R&D: Andreas Gebhardt
Lighting: Andy Hara
Tracking: Joerg Liebold, Jeen Lee, Chris Hill, Steven Hill
Roto: Leslie Chung, David Marte, Alejandro Monzon
Design: Zoe Wishart, Lutz Vogel, Jon Saunders, Chris Saunders Jake Sargent, Ron Kurwin
Storyboards: Josh Wiesenfeld
Editors: Cass Vanini, Brett Goldberg, Brett Nicholetti
Director of Photography: Crille Forsbaerg
Line Producer: Michael Schlenker
Final Music: Sejong Soloists
Sound Design Company: 740 Sound Design
Sound Designer: Eddie Kim
Executive Producer: Scott Ganary
Air Date: June 23, 2008
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Highest Rated

Davosk's picture

Very WOW.

Davosk
Activity Score 4813
Art Director
Prof's picture

FUCKING WOW!

but they had their share of "Minority Report" ;)

I like the line too "Now the computer is personal again"

good structure, sick art, cannes?

Prof
Activity Score 1449
Copywriter |

Quite really.

NatalieM's picture

Great piece. Fluid and vibrant. Makes me want to try this product today!

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

j2mango's picture

the executions festival

j2mango
Activity Score 534
Other
floydeepurple's picture

splendid execution! (but yes, borrowed a lil from Minority Report)

floydeepurple
Activity Score 349
Copywriter
roman-schwienbacher.com's picture

the music the music i love the music

roman-schwienba...
Activity Score 1021
Photographer
miko1aj's picture

borrowed, not borrowed – it's linked in the product benefit. Of course it reminds Tom Cruise's activities, but so what – it's all about new way of approach to the computer as a tool (or rather toy). And music – yes – i wonder why Vivaldi?

miko1aj
Activity Score 3086
EscolaElisava's picture

fucking awesome!! beautiful 9 out of 10

EscolaElisava
Activity Score 106
zaion trades
Khandakhulu's picture

That gave me the "WOW" effect, well done

Khandakhulu
Activity Score 17
blah |

"If you're being chased by a police dog, try not to go through a tunnel, then on to a little seesaw, then jump through a hoop of fire. They're trained for that."

Davosk's picture

Very WOW.

Davosk
Activity Score 4813
Art Director
creativearmy's picture

Good Approach

creativearmy
Activity Score 24
rdyr
funky_frogii's picture

awesome work..............am loving it.

love anything creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

iT-iS-i's picture

Wow, another good looking blonde, with no brains...

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

consolidated.db's picture

totally

consolidated.db
Activity Score 545
Copywriter at Ad Land
funky_frogii's picture

love all the ads of hp........just great.....

love anything creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

thirty6chambers's picture

now THAT'S a product demonstration.

thirty6chambers
Activity Score 1464
Art Director
andré ™'s picture

Defiantly it took a lot of work, and that's what you get it from; very good job.

Specially like the ending, very well directed.

andré ™
Activity Score 144
Creative Director at Art Director |

and... andre navas | design

mith85's picture

That was pretty amazing - love the maestro analogy. Looks like it took ages to make. Great job!

mith85
Activity Score 242
Copywriter at Ogilvy & Mather, Toronto (Copywriting Intern)
Ghandour's picture

Wow..its really awesome!!

Ghandour
Activity Score 24
Art Director |

ஐღ Gh@ndour ღஐ

jencaldwell's picture

I like it very much, it looks like Disney Fantasy (scene with brooms and mickey mouse with the magician)

jencaldwell
Activity Score 8
Copywriter |

Jen

Ad_Man's picture

wow! awesome!! but i stick to my mac.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Frits Harkema's picture

GS&P are really doing great stuff lately. This is impressive,

Frits Harkema
Activity Score 713
Antwerpen
XL's picture

This is amazing. It's the best one of the series that they've ever done. Kudos to all involved.

No kudos, though, for whomever it was that chose the tagline typeface. It looks too much like Tim Burton's A Nightmare Before Christmas to me. And, sadly, that's all I can think about every time I see it.

XL
Activity Score 214
Age's picture
Age
Activity Score 74
samuelcarlos's picture

Wow. Amazing. You won't be switching channels during that.

samuelcarlos
Activity Score 110
Art Director
pindaro's picture

pure beauty.

pindaro
Activity Score 524
Creative Director |

www.pindaro.info

vijayan's picture

Wow. Amazing.

vijayan
Activity Score 3
maiyladuthurai
Farfa's picture

WOW

Farfa
Activity Score 109
Art Director at Freelance
LTFournier's picture

AMAZING. I just wish apple had made it...

LTFournier
Activity Score 64
Communication Design Student
troika02's picture

yeah, exactly had the same feeling. still, a lovely work.:)

troika02
Activity Score 212
Graphic Designer at Graphic Designer
mith85's picture

I actually think that's one of the best things about it. Apple's clean, white and simple, whereas this is dark and dramatic.

mith85
Activity Score 242
Copywriter at Ogilvy & Mather, Toronto (Copywriting Intern)
hatxi83's picture

very cool, well done man

hatxi83
Activity Score 25
Creative Director
des's picture

wow!

des
Activity Score 147
Art Director
Mai_Maged's picture

Fantastic ad .creative and very simple .
amazing graphics ..

Mai_Maged
Activity Score 123
Creative junior in ( Inhouse) Marketing communication agency |

Creativity is simplicity

EvilSquall's picture

Every supernerd's fantasy.

EvilSquall
Activity Score 35
Berlin
lexter17's picture

burner!

lexter17
Activity Score 27
Cologne
Naux71's picture

axaxxxxxxxxxxx! wowww
very gr8! no pen can express my emotion.

Naux71
Activity Score 16
Graphic design
Guest's picture

crazy gud ...

Guest
sielo's picture

Oh God!!!!!!!! I don't know as much adjectives in English as I need for leaving a comment............. Ahh

sielo
Activity Score 45
Graphic Designer at Digital Magazine |

sielo

Paula M2R's picture

uuufff muy bien hecho

Paula M2R
Activity Score 11
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