Backpacker

Campaign
Published/Aired: 
August 2011

Also From This Campaign 6

Description

Editorial Company: David Inc.

Film advertisement created by Goodby Silverstein & Partners, United States for HP, within the category: Electronics, Technology.

Advertising Agency: Goodby, Silverstein & Partners, USA
Executive Creative Director: Christian Haas
Group Creative Director: Icaro Doria
Senior Copywriter: John Park
Associate Creative Director: Brian Gunderson
Art Director: Alex Lynman
Senior Copywriter: Alexandra Tyler
Producer: Jake Grand
Associate Partner / Head Of Broadcast Production: Cindy Fluit
Production Company: US Skunk
Executive Producers: Matt Factor, Shelly Townsend
Directors: Ne-O
VFX / Post Production Company: Ntropic
Executive Producer: Dana Townsend
Creative Director: Nathan Robinson
Producer: Deanna Hoffinger
Inferno Artists: Nate Robinson, Simon Mowbry, Maya Korenwasser Bello, Matt Tremaglio
Roto Artist: Marie Denoga
Editor: Stephen Berger
Asst. Editor: Kendra Juul
EP Post Producer: Janie Ford
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vanderleun's picture

I've seen four of these in the row and I have to say I am not feeling the excitement.

vanderleun
Activity Score 71
sirvan's picture

I feel like I have seen this commercial 18 different times in the last year.

It's either this "changing sets" thing, or the damn old spice guy copies.

Jeesh people.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Geimima's picture

i don't really sure about this product. it will cause a lot of paper to be printed. very non ecological environment friendly... but i like the music

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

AdBuzzer's picture

yeah, I agree that this seems heavily influenced by the style of Old Spice ads with Mustafa. It was fresh when Old Spice did it for the first time, but now it's getting boring and not really engaging anymore.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

Glut's picture

@sirvan that´s right

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Hadrons's picture

well, I like it. short & sweet.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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