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Description
Film advertisement created by CP+B, United States for Hotels.com, within the category: Professional Services.
Chief Creative Officer: Ralph Watson
Executive Creative Director: Dan Donovan
Senior Art Directors: Nicole Karalekas, Bryan Denman
Senior Copywriter: Ross Saunders
Designer: Ryan Dixon
Integrated head of video: Kate Hildebrant
Executive Integrated Producer: Deb Drumm
Senior Integrated Producer: Jessica Coccaro
Production Company: Brother
Director: Theodore Melfi
Head of Production: Monica Reimold
Executive Producer: Rich Carter
PRroducer: Sean Hobbs
Director photography: John Lindley
Post production: Method Studios
Editorial company: Cut+Run
Editor: TG Herrington
Sound design: Sonic Union
Managing director: Danielle Whalen
Account director: Adam Barger
Content supervisor: Brice Tomlinson
Content manager: Alyssa Fitterer
Business affairs: Chris Herrington
Cognitive anthropologist: Brian O'Connell
This ad was entertaining enough, but not quite as effective as I thought it could have been. I was surprised to see "Captain Obvious" used as the Hotels.com persona, but feel like he could be a good mascot for the company. However, I felt that his role in this ad wasn't needed. When Gary got locked out of his room he wasn't in need of booking a new hotel or a new room, but rather he just needed a new card. Whether Gary went through Hotels.com to book his room is completely irrelevant and made Captain Obvious' role rather meaningless in this commercial. I did find the end of the commercial funny when some of Gary's friends or business partners saw him in his underwear. Overall, I thought the ad comical enough, but not very effective in promoting Hotels.com.
Marcus Bowers
I think this advertisement was pretty entertaining however I felt the point of the advertisement was a bit forced. The captain obvious is a great idea and I think he could be used over and over in upcoming advertisements for Hotels.com. However I was confused on why Captain Obvious was telling him how to book a hotel room when he's already in a hotel room? I feel the commercial would have made more sense had Captain Obvious told him about booking a hotel room maybe after his friends saw him in his underwear, maybe as if like a "you embarrassed yourself here so you should go somewhere else" type scenario. However it was still comical and left with a short sentence that people would probably repeat to others "it's Wednesday, Gary!" Sometimes that is all a commercial needs is something that is short and sticks with people that is funny and that they could repeat at other events.
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