Hot Wheels for Real

Agency Network: 
June 2011


This is the first global brand equity spot in the history of the brand that was designed to work against the core demo while also connecting with an older audience.

Film advertisement created by Mistress, United States for Hot Wheels, within the category: Gaming.

Advertising Agency: Mistress, Los Angeles, USA
Agency Producer: Kay Lynn Dutcher
Production Company: Bandito Brothers
Executive Producer: Jeff Rohrer
Producer: Ryan Slavin
Director: Mike "Mouse" McCoy
D.O.P: Dean Mitchell
Cameraman: Mike Svitak
Editor: Jeff Tober
Editing Company: Bandito Brothers
Music: Beacon Street Studios / Composed Track
Sound Design: Lime Studios
Post Production: Bandito Brothers
SFX: Cantina Creative
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Ron Burgundy's picture

all the new hotwheels stuff has a touch of EPIC

Ron Burgundy
Activity Score 1626
Art Director at Southern California
Brattstar's picture

most def has epic all over it... simple yet beautiful

Activity Score 9
jackmancer2017's picture

Why is this kid in the middle of the desert in the first place? And why did that real car only do laps on some weird'ish platform? I wanna see jumps, lookings, eexpploosions.

Activity Score 6992
Copywriter at Editor/Student
Ron Burgundy's picture

this is your man

Ron Burgundy
Activity Score 1626
Art Director at Southern California
jackmancer2017's picture

Hehe nice, c'mon isn't that what Hotwheels are about? As a kid you wanna imagine explosions and cars flying through the air ;p not creating circles in the sand like a girl;p

Activity Score 6992
Copywriter at Editor/Student
Nike Diesel's picture

You're correct and I totally agree with you.
Could've been done so much better. And it missed out on that little insight which makes it all, as you mentioned above.
Good try, though...

Nike Diesel
Activity Score 13708
Art Director
ambareesha's picture

good stuff

Activity Score 253
Graphic Designer |

- @mbi

Edoz's picture


Activity Score 287
Creative Director at LeMineVaganti
gadgets's picture


Activity Score 1063
abake's picture

I thought it was boring.
The kid in me was not thrilled in any way.

Activity Score 1262
RMG Connect Colombia's picture

go 80s! go america!
Activity Score 27
Art Director |

CuriousPencil's picture

Think the clue might be in the explatext beneath: "This is the first global brand equity spot...", the sun[rise/set] backdrop, the slow start, have the hallmarks of the slow shark in Jaws. This was/is a [new] beginning. Had my 80s self going a bit pitterpatter heartstrings. Obviously the start of a continuing set, a nice long-game campaign if ever I saw.

Activity Score 4199
Ron Burgundy's picture

CP, ive missed your "Alpha" commentary, nice to see you back

Ron Burgundy
Activity Score 1626
Art Director at Southern California
kleenex's picture

to me not the greatest of ads.

Activity Score 58777
Web Designer/Developer
Floyd Hansen's picture

No concept,no fantasy,plus is referred to kids that seems to me so unfair.The kind of ad that has nothing to say.Just a kid feelings teaser.Toys ads should be referred to parents and illustrate them the benefits etc.

Floyd Hansen
Activity Score 3
Vingy's picture

Woooow this is... this is... this is a really expensive ad.

Activity Score 474
Copywriter at Advance
mikey mugambi's picture


mikey mugambi
Activity Score 69
Imagine IMC
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