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Challenge Accepted, The Drive

Agency Network: 
Published/Aired: 
September 2017

Description

The campaign showcases how the challenges Hot Wheels provides to kids help them to build the skills and confidence they need to take on the world.

To launch the campaign, a new film, created by BBDO San Francisco, focuses on a mother and son, and draws parallels between play and reality to convey that life is full of challenges that build resilience and champion the challenger spirit in every kid. It emphasizes how Hot Wheels is more than a source of fun, but also a great way to learn important life skills.

Film advertisement created by BBDO, United States for Hot Wheels, within the category: Toys.

Advertising Agency: BBDO, San Francisco, USA
Chief Creative Officer: David Lubars
Chief Creative Officer: Matt Miller
Creative Director / Art Director: Page Kishiyama
Creative Director / Copywriter: Timothy White
Art Director: Tu Phan
Copywriter: Aaron Gough
Managing Director: Marc Burns
Group Account Director: Kim Fredkin
Management Supervisor: William Jones
Account Executive: Alexandra Hamill
Head of Strategy: Tim Millar
Communications Strategist: Heidi Keel
Senior Strategist: Jose Higuera
Executive Producer: Patti Bott
Business Affairs: Danielle Ivicic
Production Company: Tool of N. America
Director: Erich Joiner
Music House: Massive Music
Creative Director: Ben Einziger
Edit House: No. 6 Post
Editor: Chan Hatcher
Colorist: Billy Hobson / SHED
Sound Designer: Matt Miller / Lime
VFX Supervisor: Paul O'Shea, SHED
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Highest Rated

kleenex's picture

fun ad. End could have been better.

kleenex
Activity Score 58667
Web Designer/Developer
baconneedles's picture

The film is fun. The insight feels off.

baconneedles
Activity Score 1047
Copywriter
kleenex's picture

fun ad. End could have been better.

kleenex
Activity Score 58667
Web Designer/Developer
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