Agency Network: 
Published/Aired: 
April 2019

Description

The film is a mix of animation techniques that tell a true story about an F1 accident at the Belgian GP in 1992 that could have been fatal. But it was not, thanks to the heroic act of a pilot. The story is told from the point of view of the track, so the perspective of the scenes are from the bottom up, bringing a surprising aesthetic to the film, which lasts for 1 minute and 46 seconds, exactly the fastest lap ever made on that track.

Film advertisement created by McCann Health, Brazil for Hospital Leforte, within the categories: Health, Professional Services.

Advertising Agency: McCann Health, São Paulo, Brazil
Global CCO: Matt Eastwood
Creative Director: Bruno Abner
Art Director: Thiago Silva
Copywriters: Fernando Franchim, Bruno Abner, Matt Eastwood
Illustrator: Vetor Zero
Production / Post Production: Vetor Zero
Directors: Gabriel Nobrega, Diogo Kalil
Sound designer / Mixer: Punch Audio
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Danielazar's picture

Good animation, good copy.

Danielazar
Activity Score 136
Art Director at Havas Germany
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