Agency Network: 
April 2019


The film is a mix of animation techniques that tell a true story about an F1 accident at the Belgian GP in 1992 that could have been fatal. But it was not, thanks to the heroic act of a pilot. The story is told from the point of view of the track, so the perspective of the scenes are from the bottom up, bringing a surprising aesthetic to the film, which lasts for 1 minute and 46 seconds, exactly the fastest lap ever made on that track.

Film advertisement created by McCann Health, Brazil for Hospital Leforte, within the categories: Health, Professional Services.

Advertising Agency: McCann Health, São Paulo, Brazil
Global CCO: Matt Eastwood
Creative Director: Bruno Abner
Art Director: Thiago Silva
Copywriters: Fernando Franchim, Bruno Abner, Matt Eastwood
Illustrator: Vetor Zero
Production / Post Production: Vetor Zero
Directors: Gabriel Nobrega, Diogo Kalil
Sound designer / Mixer: Punch Audio
Log in to post comments
Danielazar's picture

Good animation, good copy.

Activity Score 136
Art Director at Havas Germany
Featured Content

Latest Collections

Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now