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jingwei's picture

Wow I actually really really like this. Great Idea and writing.

jingwei
Activity Score 150
Copywriter at BIAD |

--------------------
come on, push it!!!!

Jeff Ng's picture

I like this, simple but precise,and makes me feel the victim's feeling.

Jeff Ng
Activity Score 137
AAD-Agency
Blue's picture

winner...

Blue
Activity Score 41
Creative Director
scarfinati's picture

Yeah but im reading the bad stuff and hearing the good. How does that make me feel what illiterate people feel?

Had to watch it three times and I think its still confusing...

scarfinati
Activity Score 843
Art Director
andrej dwin's picture

NO ONE, let me repeat it: not a single person, will read what's on the screen of a TV during an ad break if at the same time a voice seems to be saying it.
this doesn't work at all. especially since it starts with the super and VO being the same.

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

Kilkenny's picture

Interesting idea. It is a little hard to follow though.

Kilkenny
Activity Score 360
Copywriter at Richter7
Salet's picture

Really, hard to follow? Really, no one will read this? I don't know what you guys are basing your assumptions on, but they seem a bit skewed. The only fault with this ad is that it's really average. It's probably something I would do if my boss dropped a charity spot in my lap that was due in a couple hours.

Salet
Activity Score 288
Copywriter
microphine's picture

sooooo cool!
very nice solution to make a copy ad for both illiterates and literates.

chapeau!

microphine
Activity Score 36
Copywriter
Mans F's picture

Like it.
Es la clase de peli que cuando la veo en el shortlist digo mmmm hay mejores.
Pero está muy bueno el recurso.

Mans F
Activity Score 30
Copywriter
gmint7's picture

:::J:::
i have to replay to appreciate the copy..
dumb people get it..
smart people get it..
it should work..
brilliant! (said "gooode!")

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

liar's picture

yes it's cool, but how many people will read it and listen to it at the same time. they'll all assume it's the same thing.

liar
Activity Score 384
Other
Tincho's picture

I really liked it, and there´s no obligation to read or hear the hole thing --> you will understand the first part ("some people have problems with reading") and the last one ("help us"), and in the middle you will feel what any of them feel when they cant follow a simple text.

KEEP IT SIMPLE.

Tincho
Activity Score 1093
Art Director
ad pedant's picture

i think it's great but it does require a way-above-avergae engagement from the audience... not so sure if this ad will achieve that but i like the thinking a lot

ad pedant
Activity Score 58
Copywriter
klaussnow's picture

this is fantastic, reminds me of that other scrolling text ad that reverses some weeks back, am-A-zing!

klaussnow
Activity Score 1645
Art Director |

... its already been done...

Dalbir Singh's picture

I guess in quebec people read french better.

Dalbir
www.AdOfDaMonth.com

Dalbir Singh
Activity Score 552
Creative Director |

Dalbir
www.FaceBook.com/KissFilms

supersupergirl's picture

words of hope... fantastic... hope it wins... simple idea, simple execution... congrats guys...

supersupergirl
Activity Score 294
Copywriter at JWT
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