Small Decision. BIG impact.

July 2019

Also From This Campaign 2


Honest Tea's new stop-motion creative spots showcase the brand's campaign, small decision. BIG impact. The miniature world depicted in the spots illustrate the power consumers have to create a lasting, positive impact on their own lives, their families, and the well-being of others around the world, just by making the relatively small choice to purchase an Honest beverage. Through Honest's partnerships with Fair Trade USA and Organic Farming Research Foundation, they're able to help consumers make a bigger impact on the world around them.

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