Agency Network: 
March 2017


Up is a metaphorical film about the challenge that Honda faced, and embraced, in the creation of the all new Civic. We follow a young woman as she leaps from a ladder, the safe and predictable path, to climb a giant clay mountain made of Civic parts. She is finally rewarded as she reaches the top and sees the new car for the first time.

Film advertisement created by Wieden + Kennedy, United Kingdom for Honda, within the category: Automotive.

Advertising Agency: W+K, London, UK
Creative Director: Scott Dungate
Copywriter: Jason Scott
Art Director: Joris Philippart
Designer: Simon Elvins
Executive Creative Directors: Tony Davidson, Iain Tait
Agency Executive Producer: James Guy
Group Account Director: Nick Owen
Account Director: James McHoull
Account Manager: Olivia Amato-Pace
Planning Director: Matt Walters
TV Producers: Michelle Brough, Samara Zagnoviev
Print Producers: Mark D’abreo, Rebecca Herbert
Production Company: Colonel Blimp
Executive Producers / Directors: Paul Weston, Pedro Martin-Calero
Producer: Dougal Meese
Director of Photography: Eric Gautier
Editorial Company: Speade
Editor: Sacha Szwarc
VFX Company: MPC
VFX Supervisor: Bill McNamara
VFX Producer: Sophie Hogg
Lead 3D: Mike Little
Lead 2D: Iain Murray
Colourist: George K / MPC
Sound Designers: Anthony Moore, Jack Hallett, Neil Johnson
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Highest Rated

kleenex's picture

The idea does not work for me.

Activity Score 58667
Web Designer/Developer
kleenex's picture

The idea does not work for me.

Activity Score 58667
Web Designer/Developer
Madibaman's picture

If I hadn't read the description, I'd have never seen the "Civic parts" on the mountain. As much as I've always loved Honda ads, this one is, sadly, a bit tenuous for me.

Activity Score 110
Creative Director
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