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This Is Not A Prototype

Agency Network: 
Published/Aired: 
October 2020

Description

When car manufacturers advertise their prototype models, the end result (if there is one), rarely resembles the initial design—a cycle that frustrates auto enthusiasts to no end. However, ‘This is Not a Prototype’ assures that the Honda e is anything but. This vehicle is already an important piece of automotive history, as well as a progressive step for the brand.

Film advertisement created by Sid Lee, France for Honda, within the category: Automotive.

Advertising Agency: Sid Lee Paris, Hakuhodo Germany
Chief Creative Officer, Sid Lee Paris Europe: Sylvain Thirache
President: Johan Delpuech
Managing Director: Bruno Lee
Strategist: Ambroise Soulé
Group Account Director: Jean-Baptiste Destabeau
Account Manager: Nicolas Boivin
Copywriters: Julien Sens, Jillian Young
Art Directors: Ludovic Gontrand, Hugo Demazière
Head of Production: Thomas Laget
Producer: Benoit Fernandes, Julia Flusin, Arthur Cantin
Head of digital production: David Bismut
Managing Director / Hakuhodo Germany: Katsui Ryoichi
Strategist: Masahiko Iiyama
Account Director: Ren Masayuki
Account Manager: Chris Lewis
Director: Johnny Green
Production company: Gang Films
Executive producer: Jean Villiers
DOP: Johny Lynch, Cezary Zacharewicz
Editor: Sam Sneade, Fred Baudet
Production designer: Vova Radlinskiy
Visual effects: Blockhead
VFX Supervisor : Stefan Coory
Post-producers: Sam Hall, Julien Daniel
Line producer: James Waters
Production service: Radioaktiv
Line producer Kiev: Darko Skulsky
Talent: Margot Davy
Print Post Production: Soloviof
Sound Design: Bruno Parot / Kouz
Color grading: Carbon VFX, Everest Studio
Color graders: Aubrey Woodiwiss, Bertrand Duval
Pre-launch director photographer: Benedict Redgrove
Pre-launch production Company: Saké
Head of Production: David Abouna
Line Producer: Amine Ketem
DOP: Alexandre Jamin
Post Production: Nightshift
Print Post Production: Ink
Sound Design: Benzene
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