The Centaur

Agency Network: 
Published/Aired: 
May 2013

Description

Film advertisement created by DDB, France for Honda, within the category: Automotive.

Advertising Agency: DDB, France
Executive Creative Director: Alexandre Hervé
Creative Director: Alexander Kalchev
Copywriters: Alexander Kalchev, Alexis Benbehe, Pierre Mathonat
Art Directors: Alexis Benbehe, Pierre Mathonat
Account Supervisors: Mathieu Roux, Olivier Massanella
Advertiser's Supervisors: Richard Mathiau, Valerie Larousse
Production Company: Crac
Director: Alexander Kalchev
First ADs: Antoine Levi, Florent Michel
Producer: Pierre-Yves Bronsart
Music: Clement Tery
DOPs: Benjamin Roux, Romain Alary
Sound Production: THE
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certaintly's picture

didnt like the beginning. images were irrelevant. i get what they were trying to do: create a buildup and then close with motobikes, but it wasnt necessary.
the copy along with the moto-relevant images were enough.

anyway, a bit too long. works, but nothing great

certaintly
Activity Score 3984
morse's picture

Powerful. Like it.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ItMatters's picture

I wanted to stop after 20s.

ItMatters
Activity Score 2167
Arnav's picture

it can manipulate even a car lover....to switch to a Honda bike

Arnav
Activity Score 166
kleenex's picture

not bad, but not special at all.

kleenex
Activity Score 58777
Web Designer/Developer
NomadDCLXVI's picture

Great build up. Makes you wanna grab a bike even if you do not know how to handle it. Best thing a brand can do.

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

Meredith Singh's picture

Too long. Payoff not worth it. Nicely shot though.

Meredith Singh
Activity Score 407
Art Director
Meredith Singh's picture

Too long. Payoff not worth it. Nicely shot though.

Meredith Singh
Activity Score 407
Art Director
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