Rock Van

Campaign
Agency Network: 
Published/Aired: 
September 2010

Description

Film advertisement created by RPA, United States for Honda, within the category: Automotive.

Advertising Agency: RPA, USA
EVP, Chief Creative Officer: David Smith
SVP, Group Creative Director: Pat Mendelson
VP, Associate Creative Director: J Barbush
Associate Creative Director: Laura Hauseman
Senior Art Director: Hobart Birmingham
Copywriter: Perrin Anderson
Executive Agency Producer: Gary Paticoff
Senior Agency Producer: Brian Donnelly
Production Co: Furlined
Executive Producer: Eriks Krumins
Line Producer: Pete Vitale
Director: Douglas Avery
DP: Toby Irwin
Editorial Company: Cut & Run
Editor: Steve Gandolfi
Music Company: Massive Music
Visual Effects Company: MPC
Visual Effects Director: Kim Stevenson
Sound Mix Company: Lime
Telecine Company: MPC
Colorist: Mark Gethin
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Highest Rated

Guest's picture

Its actually stated...Van, myth, legend. Its just an unbelievably amazing vehicle that has everything a man could ever want in a van. Kinda like too good to be true....But that's one interpretation.

Guest
chamindarathnayake's picture

what is the idea...

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

Guest's picture

Its actually stated...Van, myth, legend. Its just an unbelievably amazing vehicle that has everything a man could ever want in a van. Kinda like too good to be true....But that's one interpretation.

Guest
Hiperion's picture

It´s like Homer SImpson´s web.
The worst spot i have seen in all my life.
It´s almost makes me cry.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Hiperion's picture

Come on, guys. I have made the mistake of seeing the spot for the second time and you have made me cry.
It's so tacky, poor, incomprehensible and painful that I have seen in my life.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
AssassinX's picture

Hahahahaha

I also think it's kinda boring.

Black panther is no longer a cool idea now, even not cool in late 1990's.

AssassinX
Activity Score 1325
mike11's picture

I think that's kind of the point, though isn't it? They're trying to reach guys who grew up when this stuff was cool. To them hair bands & black panthers were the "glory days." They have kids now & drive minivans but that doesn't mean they can't still be cool.

mike11
Activity Score 279
Art Director at The Creative Circus, Atlanta, GA
AssassinX's picture

Good point.

Probably this ad was specially tailored for them, so it could be quite effective.

Thank you!

AssassinX
Activity Score 1325
jackblack's picture

Honda cars are very safe. So is their advertising.

jackblack
Activity Score 2363
Art Director
kalpesh78's picture

Great job guys!!! now I don't want to ever buy this van.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Guest's picture

I think it would be very nice ad where the radio was the only communication tool....

Guest
Guest's picture

The tune sounds familiar, at least the opening bars. Is it an actual song?

Guest
Saand's picture

Judas Priest, Marshall, back of a van? I love this commercial!... I want that car!.... I want to be famous!.....
Man, I think I'm in the wrong business.......

Saand
Activity Score 150
Copywriter
nemesis's picture

Nice attempt to take away the whole "soccer mom" idea out of people's heads and bring back the coolness of owning a van.
Loved the fact they used Judas Priest's "The Hellion" as the soundtrack, hehe

nemesis
Activity Score 767
Creative Director
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