Agency Network: 
April 2009


Marco Raposa de Barbosa, Head Flame Artist @ Black Ginger
Pheng Sisopha, Flame Artist
Neilan Naicker, 3DArtist @ Black Ginger
Gabriella Harris, Producer @ Black Ginger

Film advertisement created by Wieden + Kennedy, Netherlands for Honda, within the category: Automotive.

Advertising Agency: Wieden + Kennedy Amsterdam, The Netherlands
Executive Creative Directors: Jeff Kling, John Norman
Creative Director: Sue Anderson
Copywriter: Zach Watkins
Art Director / Animator: Nacho Guijarro
Art Director: Craig Melchiano
Head of Broadcast: Corey Bartha
Agency Producer: Erik-Jan Verheijen
Associate Agency Producer: Ross Plummer
Business Affairs: Barrie Williams
Managing Director: Lee Newman
Group Account Director: Jesse Gordon Long
Account Director: Gemma Requesens
Account Executive: Frederic Point
Account Planner: Katie Dreke
Communications Planner: Jenny Howard
Production Company: Bouffant
Director: Erik van Wyk
Executive Producer: Melina McDonald
Line Producer: Chris Reed
Line Producer / Assistant Director: Graham Hickson
Director of Photography: Tim Pike
Light Design: Tim Dunn @ Gear House
Off-Line editor: Kobus Loots @ Upstairs Post
Producer: Michelle Barrow @ Upstairs Post
Grading: Craig Simonetti
Music: Berend Dubbe and Gwen Thomas
Sound Design: Rens Pluym @ The Ambassadors
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el_pira's picture

Wow, this is brilliant!

Activity Score 160
Guest's picture


Guest's picture

woooow . perfect

theanc's picture
Activity Score 2784
Art Director at Grey Brazil |

Guto Araki's picture

Here is the thing... I like this film... good art direction and everything... but guys, check this out:

Congrats Wieden, luv your work.

Guto Araki
Activity Score 158
Creative Director at fluor / Ponto de Criação
john doe's picture

cool vid. thanks for the link.

john doe
Activity Score 1571
Art Director
Wordnerd's picture

very nice. but geez! that 'everybody wants to be good... hybrid blabla' crap wasn't necessary.

just 'honda. the power of dreams.' would be a way better ad. they won't sell a car in that half-second anyway

Activity Score 6690
miko1aj's picture

don't let satan blow it out – I'm gonna let it shine.

Activity Score 3082
TRICKY's picture

very entertaining

Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

I love this but something seems odd: I thought mark sloan was art director on this.

Guest's picture

Amazing !


Activity Score 58
Guest's picture

Four for the idea.
Two for the credits!

Guest's picture

I wonder what would be cheapest, to align cars up like that and wire their lights to a computer and film it
OR do it all digitally?

my inner pissimist say its computer-redered

Guest's picture

all done in-camera - check out the making of here

derya's picture

idea is so brilliant

Activity Score 302
_yan_'s picture

It will probably get some awards. But it's all about production: music and direction are in the highest level. Afterall I don't see a good idea here, actually a done to death "led thing".

Activity Score 162
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