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Happy Drivers, People Movers

Campaign
Agency Network: 
Published/Aired: 
November 2010

Also From This Campaign 3

Description

Full Buck Credits Below:

Ana Luisa Santos, Joao Rema

Albert Omoss, Ana Luisa Santos, Joao Rema, Colin Hesterley

Jon Gorman, Ben Vance, Aaron Knapp

Kendra Ryan, Paul Sloboda, Fran Battaglia, Nineli Khanian

Film advertisement created by RPA, United States for Honda, within the category: Automotive.

Advertising Agency: RPA, USA

Chief Creative Officer: David Smith

Group Creative Directors: Joe Baratelli, Jason Sperling

Creative Director: Mark Patton

Associate Creative Director: Bill Halladay

Senior Art Director: Christian Musson

Copywriter: John Witting

Executive Producer: Gary Paticoff

Agency Producer: Phung Vo

Production Co: Buck

Director: Buck

Executive Producer: Maurie Enochson

Director of Photography: Joe Meade

Production Supervisor: Floyd Albee

VFX Supervisor: Kathy Siegal

Line Producer: Kati Haberstock

Post-Production Company: Buck

Creative Director: Ryan Honey

Executive Producer: Maurie Enochson

Producer: Eric Badros

Production Coordinators: Ben Tucker, Ashley Hsieh

Production Assistant: Meghan Macias

Associate Creative Director: Jeremy Sahlman

Art Directors: Jenny Ko, Joe Mullen

Design: Chris Lee, Jorge Canedo, Matt Everton

Storyboards: Matt Everton, Regis Camargo

3D Lead: Jens Lindgren

Modeling / Texturing: Tim Hayward, Ivan Sokol, Joe Langmuir, Albert Omoss,

Animation: Matt Everton, Tim Hayward, Dony Permedi, Jorge Canedo,

Lighting / Shading: Tim Hayward, Joe Langmuir, Ana Luisa Santos, Joao Rema

Compositing Supervisor: Evan Parsons

Compositing: Moses Journey, Alex Perry, Matthew Encina, Matt Green,

Rotoscoping / Painting: Tim Turner, Owen Hammer, Melissa Widup,

Editor: Andrew Gura

Software Used: Maya, After Effects, Silhouette, Dragon Stop Motion

Song: Vampire Weekend "Holiday"

Sound Mix Company: Lime Studios, Santa Monica

Sound Mixer: Mark Meyuhas
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Highest Rated

Guest's picture

I see the car. Where's the idea?

Guest
jackmancer2017's picture

I think the ad tried to be interesting, but I doubt anyone will think it is. Full of Christmas cliche's - though wrapped up in nice art direction.

jackmancer2017
Guest's picture

I think stop-motion commercials are to much used!

Guest
sirvan's picture

Yeah. Art Direction is good. Song is catchy. Etc. Etc. …car accounts are the worst. So hard.

Kudos to the (weirdly large) team on this series :)

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

I see the car. Where's the idea?

Guest
Guest's picture

was the brief asking for one?

Guest
Guest's picture

It's car advertising. It's not original. It hasn't been in a long time. What can ya do?

Guest
Sushi lover's picture

What is the idea?

Sushi lover
Activity Score 907

Dream needs to be big!

pol27's picture

good Art direction.

pol27
Activity Score 40
Copywriter at Alice
Cheerriiee's picture

simple, i like it

Cheerriiee
Activity Score 952
Graphic Designer
CuriousPencil's picture

Visually cute, but 'make the holidays even happier' is hardly a way to push an investment that's second only to a mortgage in its size, and hardly a way to make it sound as long-term as it need be.

I'm also guessing the art director took a day off when the closing shot showed two people cramped together in a tent. Not the best association you want to evoke for a people carrier.

CuriousPencil
Activity Score 4225
Copywriter
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