Faster than Twitter

Agency Network: 
Published/Aired: 
September 2021

Description

The Forza 750 is on the starting line.
A Tweet is ready.
The starting signal is launched for 100 meters from a standing start.
At the same moment, the scooter starts with a bang, while the tweet is sent.

6,04 seconds later, the Forza crosses the finish line.
It will take 6,59 seconds for the tweet to appear on Honda France’s Twitter account.

Film advertisement created by DDB, France for Honda, within the category: Automotive.

Advertising Agency: DDB Paris, France
Executive Creative Director: Alexander Kalchev
Creative directors: Alexis Benbehe, Pierre Mathonat
Art director: Julien Beuvry
Copywriter: Sonia Dos Santos
Brand: Sébastien Pernel, Valérie Larousse, Laura Henimann
Agency: Vincent Léorat, Arthur Piaulet
Strategic planning: Claude-Henri Galbois
Production: Louise Meschini / Maul production
Sound design: Alexandre Vicart / Studio 5
Head of traffic: Sophie Toque, Virginie Fruchard
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