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Campaign
Agency Network: 
Published/Aired: 
February 2010

Description

A fully integrated national advertising campaign for the launch of the all-new Acura ZDX began on Feb. 1. The strategy developed by Acura’s agency of record, rp&, a division of RPA, celebrates Acura’s advanced coupe concept, the first from Acura’s new design studio. The campaign builds on the momentum used to produce the all-new ZDX. Designers, given absolute freedom, collaborated with engineers every step of the way to ensure that the finished vehicle stayed true to the original sketches. Their passion, commitment and inspiration are thematically reflected throughout the campaign.

Film advertisement created by rp&, United States for Honda, within the category: Automotive.

Advertising Agency: rp&, Santa Monica, CA, USA
Creative Director: John Hage
Head of Art: Phillip Squier
EVP, CCO: David Smith
Executive Producer: Jack Epsteen
Production Company: Park Pictures
Director: Lance Acord
DP: Lance Acord
Executive Producer: Mary Ann Marino
Line Producer: Caroline Kousidonis
Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Colorist: Stefan Sonnenfeld (CO3)
VFX Company: A52
2D Artists: Federico Saccone, Stefan Gaillot
Graphics: Brand New School
Creative Director: Jens Gehlhaar
Executive Producer: Ned Brown
Art Director: Ludovic Schorno
Designers: Mark Kulakoff, Andy Bernet, Paul Lee, Ryan Zunkley
Animators: Sam Sparks, Cameron Walser, Mark Kim, David Silvers
Producer: Darren Jaffe
Music: Pa’ Bailar by Bajofondo
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Highest Rated

thefakehuman's picture

like the music...

thefakehuman
Activity Score 410

- Life Feeds on Life -

swamijivanutsav's picture

Oh! lovely, thats well done. Cheers

swamijivanutsav
Activity Score 122
Photographer at www.asiemik.com |

Swami Jivan Utsav
https://www.facebook.com/swamijivanutsav

shahidali's picture

this is what a good execution can do to a very common hundred times done idea. well done director.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3281
thefakehuman's picture

like the music...

thefakehuman
Activity Score 410

- Life Feeds on Life -

Tommy G.'s picture

The ad became boring when I have seen the car...yet another car ad.

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
bad astronaut's picture

i like her.

bad astronaut
Activity Score 544
LeeMoh's picture

Me too.

LeeMoh
Activity Score 424
morse's picture

Great art direction, but the idea is boring.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kagzmainah's picture

i like the music

kagzmainah
Activity Score 631
Graphic Designer
lucdesaulniers's picture

Somehow, the girl is prettier than the car. Deception. Nice AD but fail.

lucdesaulniers
Activity Score 1145
Tommy G.'s picture

Totally agree, the girl is splendid, way more interesting than the car itself.

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
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