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Agency Network: 
Published/Aired: 
October 2012

Description

Film advertisement created by mcgarrybowen, United Kingdom for Honda, within the category: Automotive.

Advertising Agency: mcgarrybowen, London, UK
Creative Directors: Paul Jordan, Angus Macadam
Art Director: Remco Graham
Copywriter: Richard Holmes
Director: Sam Brown
Producer: Kate Hitchings
Production Company: Rogue Films
Post Production: The Mill
Editor: James Rosen / Final Cut
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Highest Rated

mikepants2005's picture

Lifted from a project called Inversion by Dan Havel & Dean Ruck from 2005.

http://deanruck.com/havel-ruck-projects/view/41

mikepants2005
Activity Score 504
Copywriter
DesignDine's picture

Not watchable... buffering problem.... :(

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

Wordnerd's picture

Uh.. that kinda felt suicidal...

Wordnerd
Activity Score 6692
Copywriter
bmclaughlin's picture

Cool special effects, but a little boring.

bmclaughlin
Activity Score 137
kleenex's picture

The special effects were good, but this ad in the end was crap.

kleenex
Activity Score 58793
Web Designer/Developer
edvia's picture

I hate ads that set off my bullshit meter, and this one had it going off the charts. If this were a real scenario, no one, and I mean NO ONE would drive through that.

edvia
Activity Score 79
Copywriter at Freelance – Los Angeles
somecopywriter's picture

Suicide never looked so cool. Its definitely memorable.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
Temple's picture

I don't mind about the suicidical thing some of the reviewers have been talking about. My problem is that the idea is weak. Yes, it's tough to do car ads, especially with the car as a hero, but on the other hand this is what you are supposedly being paid to do better than the average guy.

Temple
Activity Score 11341
Creative Director
mikepants2005's picture

Lifted from a project called Inversion by Dan Havel & Dean Ruck from 2005.

http://deanruck.com/havel-ruck-projects/view/41

mikepants2005
Activity Score 504
Copywriter
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