Beat Your Best

Agency Network: 
Published/Aired: 
November 2021

Description

Honda Motorcycle launched its ad campaign for the new CBR 1000RR-R Fireblade SP, the brand's super sports model intended at riding on circuits and race tracks. The film, signed by Publicis, stars the brand's pilot and four-time SuperBike Brazil champion Eric Granado.

With the creative concept "Beat Your Best", the film features Eric Granado competing with a "pebble" and showing all the speed and power of the motorcycle, which was renewed with strong participation from HRC - Honda Racing Corporation and reaches 2022 version to continue the Fireblade legend.

Film advertisement created by Publicis Brasil, Brazil for Honda, within the category: Automotive.

Advertising Agency: Publicis Brasil
CLIENT APPROVAL: Alexandre Cury, Odair Dedicação Jr., Renato Carreira Cruz, Victor Oliveira
CCO: Domenico Massareto
ECD: Fabio Astolpho, Dani Ribeiro
CREATIVE DIRECTOR: Luis Figueiredo
ASSOCIATED CREATIVE DIRECTORS: Ricardo Sarno, Vitor Medrado
CREATION: Ricardo Sarno, Luiz Fonseca
HEAD OF PRODUCTION: Renata Sayão
RTV: Valeria Andrighetti, Daniele Pizzo
CLIENT SERVICES VP: Gabriela Borges
CLIENT SERVICES: Maria Fernanda Laudisio, Kamila Miyazato, Larissa Ferreira
MEDIA VP: Maurício Almeida
MEDIA: Dante Menicchelli, Felipe Reis, Felipe Peres, Thiago Kanada
GENERAL PLANNING DIRECTOR: Juliana Elia
PLANNING: Mariana Teixeira, Pedro Rangel, Deborah Ferreira
TECH AND PROJECTS HEAD: Marcio Bueno
PROJECTS: Marcos Montagna, Mayra Gaino, Ana Gomes, Carolina Oliveira
CONTENT: Claudia Cecilia, Carla Said, Danilo Guerrero, Erick Willmer
FILM PRODUCER: Seiva
DIRECTOR: Gotacx
PHOTOGRAPHY DIRECTOR: Fernando Bertolucci
LINE PRODUCER: Samira Smidi
DIRECTOR ASSISTANT: Marcela Daud
EDITOR: Victor Cohen
EXECUTIVE PRODUCTION: Marcela Sutter
POST-PRODUCTION AND DESIGNER: Daniel Barros
COLOR: Acauã Pastore
SOUND PRODUCER: Hefty
PRODUCER: Edu Luke, Otávio Cavalheiro, Celso Moretti, Tuco Barini, Rud Lisboa, Cris Botarelli
COORDINATION: Ana Cordeiro, Susi Rodrigues
SERVICE: Debora Carvalho, Daniella Cabaritti
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