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A Family Man is Still a Man

Agency Network: 
Published/Aired: 
September 2011

Description

“A Family Man is Still a Man.” It all started with this phrase, and plans for evolved an experimental piece that would offer an alternative perspective for minivan buyers. The RA team – all minivan-driving dads themselves – envisioned a day off in the life of an Odyssey driver. The story, as written, conveyed a day filled with fun, spontaneity, and yes, responsibility. But unlike so many depictions of family life, this one would show that husbands and dads embrace their lives and that carseats and brotherhood can coexist in harmony. Director Tim Damon immediately sparked to idea and jumped on board, with the caveat that everyone take full advantage of the liberties afforded by non-commissioned work: have a lot of fun, push some buttons, and abandon any “car spot” conventions. The result is a spirited journey somewhat reminiscent of “Hot Tub Time Machine” in its whirlwind pacing and fun-loving bromantic attitude. After all, “A Family Man is Still a Man."

Film advertisement created by Raging Artists, United States for Honda, within the category: Automotive.

Advertising Agency: Raging Artists/LA, USA
Creative Directors: Justo Diaz, Hesh Rephun, Ernie Noh
Associate Creative Director: Justin Young
Production Company: Square Planet
Director / Cameraman: Tim Damon
Producer: Kendra Wester
Song: Day of the Hunter
Music Company: Volume Music + Sound/SF
Composer: David Della Santa
Lyrics: Raging Artists
Vocal: Pismo
Audio Post Company: M Squared Productions
Mixer: Mark Pitchford
Editorial Company: Raging Artists
Editor: Brendon DeVore
Digital Color Correction: New Hat/Santa Monica
Digital Colorist: Bob Festa
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Highest Rated

BuGambit's picture

It's nice in that it's not the typical "car ad" that's all vanity shots and laundry list of features without personality. But I have to wonder who the intended demo would be because I can't see this resonating with families.

BuGambit
Activity Score 15
Copywriter
Norremark's picture

If i was a creative director and one of my art directors put this idea on the table, I would fire him on the spot

Norremark
Activity Score 77
sambuca's picture

has this been really aired????
wtf

sambuca
Activity Score 1066
Art Director at tolingo GmbH
Temple's picture

"A family man is still an man" is a nice tagline to build around. However, I feel that even a freshman at Miami Ad School would have done better than this. Perhaps, the director was given too much control.

Temple
Activity Score 11341
Creative Director
BuGambit's picture

It's nice in that it's not the typical "car ad" that's all vanity shots and laundry list of features without personality. But I have to wonder who the intended demo would be because I can't see this resonating with families.

BuGambit
Activity Score 15
Copywriter
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