Retailer HomeGoods created a series of installations across the country designed to evoke the thrill of finding that customers experience in their stores.
1,241 pieces were used to create three unique installations: Lamps re-created Manhattan’s skyline in New York. Picture frames formed a wall of stories in Austin. And mirrors lined the desert floor in the Valley of Fire, Nevada, forming a river of reflected sky.
The experience was designed to give people a new way to interact with the HomeGoods brand while proving that you can find inspiration everywhere, especially in our stores. Because at HomeGoods, you don’t go shopping, you go finding. And that’s the fun of it.
Film advertisement created by McCann, United States for HomeGoods, within the category: Retail Services.
Co-Chief Creative Officers: Tom Murphy, Sean Bryan
Creative Directors: Erin Wendel, Lauren McCrindle
Associate Creative Directors: Lizzie Wilson, Tali Gumbiner, Neil Ramanan
Art Directors / Copywriters: Sanay Lemus, Kinzie Buckley, Eric Aragon, Jack Deligter
Chief Production Officer: Nathy Aviram
SVP Executive Producer - Innovation: Christine Lane
Innovation Producer: Phoebe Chao
Senior Content Creator: Eric Perini
Makers: Brett Berman, Aude Cuenod
EVP Co Head Business Leadership: Neil Frauenglass
SVP Group Account Director: Laura Decker
Account Supervisor: Chloe Scutt
Assistant Account Executive: Destanee Bonds
SVP Strategy Director: Eldad Heilweil, Sam Chotiner/a>
Strategy Director: Danielle Noto
Senior Strategist: Rachel Aronson
Associate Strategist: Erin Moldovan
SVP Director Business Affairs: Wilmien Blake
Business Manager: Madeline McCarty
Project Manager: Teresa Mitchel
Photographer: Maia Flore
DOP: Jack Shanahan
Senior Editor: Andrew Aldridge
DOP / Camera Operator: Jared Deer
Photo Assistant / Digital Tech: Zoran Jelenic