Agency Network: 
May 2017


For many years Hohes C was showcasing mums as caretakers, who provide kids with healthy fruit juice. We thought: it’s time to change this. Let’s give care back to the mums.

So, in 2017 exactly on Mother’s Day, we released a film. The response was overwhelming. People not only watched and shared the film, but they really took action - young people tagged their moms to invite them for a healthy jog.

Celebrities and opinion leaders supported our cause, shared their own stories and helped us to reach and mobilize more than 1 million. The cause became a real hot topic, people not only participated in it but even proposed different tips and programs on how we can give care back to our mums.

Film advertisement created by Bold, Hungary for Hohes C, within the category: Public Interest, NGO.

Advertising Agency: BOLD, Budapest, Hungary
Creative Directors: Peter Tordai, Eva Juhasz
Art Director: David Vass
Copywriter: Vaskova Anabela
Director: Peter Rudolf Kiss
Additional Credits: Cyd Films
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