Modern essentials

The commercial was okay, yet it had some things that should have been added to make it better. The good part of the commercial was the David Beckham was in it, since his line seems to be very popular for customers in the men’s department. Reason I say this is because I use to work there, and it was one the popular merchandise that we had. What also were good were the scenery the director Mark Foster made. It was dark and mysterious and the music was recognizable to other commercials H&M has done before. I feel the commercial also had the actors wear products from the store like in the very quick scenes where men were wearing hats and other women were wearing blazers. A few suggestions I would like to add on would be to have focused a bit more on the product like the boxer briefs of the Beckham line to have been shown a better more, I’m not sure if the black sweater over the grey one he had underneath was part of his line but I feel the commercial focused mainly on him and not as much on his line.