2020 was an unprecedented and divisive year. This Chinese New Year is destined to be different. After the individual and global challenges of a worldwide pandemic, racial and national divisions, and personal struggles - now is the time to "Connect all differences".
Film advertisement created by Forsman & Bodenfors, China for H&M, within the categories: Fashion, Retail Services.
Creative: Beemo Hua, Cora Yang, Sherry Shi, Teppei Li, Yangwei Wu / Forsman & Bodenfors Shanghai
Strategy: Douglas Lin, Sue Su
Client Service: Bella Zhao, Greta Wang, Sue Su
Producer: Jeffery Chow
Creative: Anna Qvennerstedt, Karin Frisell / Forsman & Bodenfors Sweden
Client Service: Charlotte Nordling, Martina Carlsson
Production Company: Central Studio
Director / DOP: Julien Ayrault
Photographer: Robert Nilsson
Casting: Ming Casting House
Stylist: Sharon Chiu
Music artist: David Yang and Veegee
Vocal recording / mixing / Sound design: Ker Sound Studios Shanghai