Close the loop

Published/Aired: 
September 2015

Description

The collection is made from recycled textile from the Garment Collecting initiative in H&M’s own stores. H&M has made a film with a clear message: “There are no rules in fashion but one, to recycle your clothes”. H&M has made it a mission to create a loop when it comes to textile. By receiving old clothes and using it in the manufacturing of new products H&M seeks to minimize the damage on the environment and create a new future for the fashion industry.

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kleenex's picture

Be in a bad ad too.

kleenex
Activity Score 57711
Web Designer/Developer
Culture's picture

hmmm

Culture
Activity Score 978
Creative Director
cagkanyuksel's picture

Nice concept.

cagkanyuksel
Activity Score 592
Art Director
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