To introduce the third season of “Death Row Stories” on HLN, CNN Creative Marketing called on longtime collaborative partner, 2C Creative (“2C”), for a gritty, 360-degree launch campaign. 2C’s goal was to generate a strong interest among HLN viewers already tuned in for “Forensic Files,” while giving “Death Row Stories” a distinct look and tone that both establishes the series on its new network and captures its unique place in the crime documentary genre.
Film advertisement created by 2C Creative, United States for HLN, within the category: TV Promos.
Chief Creative Officer: Chris Sloan
GM, Senior Director of Operations: Nikki Coloma-Blaszyk
Creative Director: Ben Frank
Design Director: Luis Martinez
Lead Designer / Animator: Andy Fernandez
Lead Editor: Chris Volz
Graphics Executive Producer: Bob Cobb
Designer: Aaron Magee
Finishing Artist: Eric Pertzog
Audio: Cesar Haliwa
Technical Operations Manager: Ashley Hartford
Assistant Editor: Williams Naranja