The Hack
Description
In its latest cyber initiative, global insurer Hiscox, a specialist in small business and cyber insurance, collaborated with Brompton Bicycle to stage a ‘real world’ hack – simulating the effects of a cyber attack by constructing a complete clone of their east-London store overnight, hiring look-a-like staff and even stocking the shelves with counterfeit merchandise.
Film advertisement created by BBDO, United Kingdom for Hiscox, within the category: Finance.
Advertising Agency: AMV BBDO, London, UK
Creative Directors: Clark Edwards, Andre Hull
Art Director: Vanessa Robinson
Copywriter: Josh Aitken
Director: The Glue Society
Creative Directors: Clark Edwards, Andre Hull
Art Director: Vanessa Robinson
Copywriter: Josh Aitken
Director: The Glue Society
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