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Off to work we go

Agency Network: 
Published/Aired: 
January 2009

Description

Film advertisement created by Arnold, United States for Hershey's, within the category: Confectionery, Snacks.

Advertising Agency: Arnold NYC, USA
EVP Chief Creative Officer: John Staffen
Group Creative Director / Art Director: Kate Wadia
Copy Writer: Meghan Williams
Designer: Nate Guillard
Senior Producer: Jennifer Picarelli
Associate Producer: Marianne Toniolo
Prod Company: Kommitted
Director: Nathan McGuinness
DP: Dan Mindle
EP: Marc Siegel
Line Producer: Jodi Fisher
Animation / Visual Effects: Asylum
Animation Director: Piotr Karwas
CG Supervisor: Jason Schugardt
VFX Supervisor: Paul O'Shea
EP: Michael Pardee
Bidding Producer: Mike Hanley
Animators: Craig Van Dyke, Michael Warner
Conceptual Designer: Jeff Julian
Lead Lighter: Matthew Maude
Lighter(s): Brer St. Clair, Dan Abrams
CG Producer: Jeff Werner
VFX Producer: Diana Cheng
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john doe's picture

ok... proper day-to-day business meets cokes happiness factory

john doe
Activity Score 1571
Art Director
john doe's picture

ok... proper day-to-day business meets cokes happiness factory

john doe
Activity Score 1571
Art Director
Julian's picture

Coke happiness factory without so much fun.

Julian
Activity Score 40
Art Director at Senior Art director Ogilvy Moscow |

It's only advertising, nobody died.

slimseni's picture

True. A bad remix of the coke ad.

slimseni
Activity Score 85
Copywriter |

Ever wondered why 'Gorilla' won a 'Lion'(at Cannes)?

Guest's picture

Coca-cola happiness factory chocolate version! Nice work, Coke.

Guest
sidulescu's picture

exactly the same first thing came in my mind too :) Coca-Cola's version is better though( If coca cola's would be a 10, this would be an 8,50) :P.

sidulescu
Activity Score 20
kurtberengeiger's picture

Agree with the comments above.

kurtberengeiger
Activity Score 7326
Copywriter
Guest's picture

How about we ask who doesn't agree with the comments above?
Much more efficient.

Guest
Guest's picture

happy factory coca-cola

Guest
sirvan's picture

It would be great if coke hadn't already done it... in fact, this is a better spot, and a better product for the idea. Oh well.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

brycetype's picture

I agree with the coke happiness factory, i dont agree that kisses are a better product for it. Cokes world happens in the machine. I think its a nice idea of imagination. The hersheys thing could pretty much be the creation of any product.

brycetype
Activity Score 24
Art Director at Freelance Art Director
brycetype's picture

oh, and where the hell is it shooting out of into the bowl.

brycetype
Activity Score 24
Art Director at Freelance Art Director
brycetype's picture

and what are these points i keep getting for commenting?

brycetype
Activity Score 24
Art Director at Freelance Art Director
TRICKY's picture

i know i am the number 10 commenter to say : hey its a Coca Cola happiness factory thing"

"just commenting to gather points i love free drinks"

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Tripioso's picture

It's a Coca Cola Willie Wonka happiness factory. Jajajaja

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

Guest's picture

11º: hey its a Coca Cola happiness factory thing!

Guest
MindZoo's picture

Hmmmm - it's certainly reminiscent of something...can't put my finger on it...

How can some creatives be so un-creative?

At least the animation looks good.

MindZoo
Activity Score 119
Other at Boomtown Productions
Guest's picture

coca cola?

Guest
Guest's picture

coca cola comes in chocolate now?

Guest
Guest's picture

Little poo factory helping them become movie stars? Little poo movie stars that finish in our mouth? Don't think I'm gonna eat them...

Guest
Mantufayo's picture

Choca Cola

Mantufayo
Activity Score 580
Creative Director
Senhora Kolossa's picture

looks like a coke shit.

Senhora Kolossa
Activity Score 483
Jung von Matt
Guest's picture

Can't you just comment without ...shit ? Believe you do it every day ... your nature shit/caca/ mierda/... even if you don't drink coke!!!

Guest
Guest's picture

NO.no, no. have to mimic COKE? yeah, it's proper mediocre job, but Coke and WK did it before, and did it soooo well.

Guest
Guest's picture

mom, have a poo :)

Guest
chemunoz's picture

Maybe he didnt know hapiness factory :p

chemunoz
Activity Score 90
Copywriter at TBWA Dominicana |

chemunoz

chemunoz's picture

or maybe this is coke advertising, look how are you reacting

chemunoz
Activity Score 90
Copywriter at TBWA Dominicana |

chemunoz

Guest's picture

COCA-COLA!

Guest
kunalgaur's picture

HAPPINESS FACTORY W/O MUCH HAPPINESS!!!!!!!!!!!

kunalgaur
Activity Score 6
JWT, New Delhi, India
Guest's picture

Coca Cola cloning

Guest
Guest's picture

another Coca-Cola

Guest
derya's picture

like coca-cola happy factory

derya
Activity Score 302
Copywriter
bootchec's picture

are you guys posting for sake of it? would be nice if there was a bit of a discussion about it rather then stating the obvious. and not everyone has seen c-c, I mean "end users" for some this would be happiness, a bit poor and 'safe option' solution. 'Piggy backing' is my favourite phrase since couple of years since it is so true and so easy to do. And so many are feeling like it not wrong to do so... it is like in literature a bit: the more people quote you the more respect you get.

bootchec
Activity Score 34
Chief Creative Officer at HellYeah!
vinaywins's picture

Hershey's Happiness Factory

vinaywins
Activity Score 138
Copywriter |

Vinaywins

sush's picture

well everything has been done b4 so dont hate when someone uses it again so far they use it in a very creative and beautiful way.i give this a thumbs up.

sush
Activity Score 566
creative writer and organizer |

sue

Guest's picture

Coca Cola...

Guest
kalpesh78's picture

copycats....

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Guest's picture

Cute. Too bad Hershey's chocolate is gross.

Guest
Guest's picture

coke...

Guest
Guest's picture

shameless rip off-shouldn't we be more angry at the lack of freshness
Julian Saunders

Guest
louie_wang's picture

nice!

louie_wang
Activity Score 160
Art director in linksus,china /Central Artistic university
capywriter's picture

This reminds me of something... but what? Anyone?

capywriter
Activity Score 5512
Copywriter at Freelance
Guest's picture

remix from the remix. Remember Lucky strike years before?

Guest
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