Hennessy is officially welcoming global artist Maluma to its family with the launch of two new ads, bringing to life the spirit of the brand’s “Never stop. Never settle.” mantra for Latinx audiences.
The new spots champion and celebrate cultural diversity through family, style and of course, music. The creative is built on the idea that when minds from different communities, creative disciplines and subcultures come together, the rhythm of culture beats new ideas. By mixing styles from across the globe, Maluma and Hennessy are putting their own spin on a rhythm that keeps moving into the future.
Film advertisement created by Laundry Service, United States for Hennessy, within the category: Alcoholic Drinks.
Head of Laundry Service and Cycle: Jordan Fox
Executive Creative Director: Danny Nunez
Creative Director: Brad Jones
Copywriter: Brandon Greenbaum
Senior Art Director: Olivia Reid Cooper
Senior Video Creative: Kristina Litvin
Designer: Katrina Lee
VP, Client Services: Randi White
Account Director: Ashley Brereton
Senior Strategist: Kyle Studstill
Social Media Manager: Abel Rodriquez
VP, Production: Bob Brown
Supervising Producer: Negar Shekarchi
Producer: Stefano Pennisi
Producer: Matthew Hause
Line Producer: Kathleen Bailey
Line Producer: Kate Balandina
Production Manager: Andrew Benedict
Production Manager: Shannon Waldon
Post Supervisor: Bob Maurer
Editors: Ryan Moloney, Davey Cooperwasser, Dylan Padilla