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Hendersons

Published/Aired: 
June 2006

Description

Copywriter: Brent Choi. Art Director: Doug Bramah

Advertising Agency: Saatchi & Saatchi, Toronto
Creative Director: Brett Channer, Brent Choi, Doug Bramah
Agency Producer: Janet Woods
Production Company: Imported Artists, Tool of North America
Director: Erich Joiner
Producer: Joby Ochsner
Editor: Andy Ames
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Highest Rated

stsanto's picture

some smaller cars don't have trunks, and there is a lot of campaigns out there that trying to focus on it's size, small is convenient, parking is easy, etc. They see trunks as incovenience because it makes the car bigger. Thus this campaign is to fight back. Check also their prints.

stsanto
Activity Score 670
Other
backwords's picture

i dont understand whats the fixation with this campaign and Car Trunks. What cars dont have trunks?

backwords
Activity Score 122
Graphic Designer
stsanto's picture

some smaller cars don't have trunks, and there is a lot of campaigns out there that trying to focus on it's size, small is convenient, parking is easy, etc. They see trunks as incovenience because it makes the car bigger. Thus this campaign is to fight back. Check also their prints.

stsanto
Activity Score 670
Other
ivan's picture

Yes, normally a Yaris doesn't have a trunk. This is a new version of the car, but I fully understand consumers who are unaware of this fact, may question the uniqueness of a trunk.

ivan
Activity Score 12
Creative Director at Ads of the World
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