Hellmann's Standard

March 2018


To support Hellmann's message, "We're on the side of food", we focused on U.K's food waste epidemic by creating standardized portion sizes and listing them on menus of participating restaurants. So when guests are dining at a participating restaurant, they'll know exactly how much food they’re getting, and the restaurant will know how much food it's saving.

Film advertisement created by Miami Ad School, United States for Hellmann's, within the category: Food.

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