Also From This Campaign 2
Description
Film advertisement created by Wieden + Kennedy, Netherlands for Heineken, within the category: Alcoholic Drinks.
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: Thierry Albert, Faustin Claverie
Art Director: Henrik Edelbring
Copywriter: Toby Moore
Head of Broadcast Production: Erik Verheijen
Broadcast Producer: Elissa Singstock
Strategic Planner: Nick Docherty
Communications Planner: Richard Oldfield
Group Account Director: Jordi Pont
Account Director: Clare Pickens
Account Manager: Jorge Fesser
Account Executive: Elianne Vermeulen
Head of Studio: Sharon Kwiatkowski
Studio Artist: Anthony Fabre
Project Managers: Jackie Barbour, Stacey Prudden
Business Affairs: Emilie Douque
Legendary!
Congrads to all who planned, wrote, produced, acted... :)
Now you see me...now you dont.
That was pretty brilliant. Shaking hands with himself in the mirror - awesome.
great insight first of all. Now – this is something new which everyone called non existent or extinct. Congrats Heinie team. Congrats W+K. It is great, though long, which i often hate – but not in this case.
I just frickin' love this. Such a style. Those details. It's absolutely BRILLIANT.
Very funny and smart idea!
FUCKING AWESOME TO!!!!!!!!!!!!!!!!!!!! CONGRATULATIONS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
we are talking gold at almost all the "award" of the world.
they showed me a picture & i laughed
dignity has never been photographed
It's a nice ad, high on production and craft excellence.
It feels a little thin on insight, which really limits any of the recognition or accolades it deserves. Entertainment is great, and Heinekin as a brand seem to have an overall arcing strategy of using entertainment pieces to establish their brand personality, I would have liked to see more continuity with last years however. This one feels a lot more 'aloof' than previous ones; which had a much more suave nature.
Nonetheless, this boils down to style over substance. Like the difference between art direction and strategy, or even between graphic design and art direction.
The quiet voice of reason amidst the roar of undeserved praise. It really is all spectacle, no substance.
wow. I need substance in advertising. LIke Solomon's or Seneka?
Nice ad. Between, long hair and beard can be only man - Sebastien Chabal!
The real gain will be from those drawn in to watch the countless 'how its made' bits on YTube. The flawless execution and fun of it all is undeniable but you could swap in any number of brands trying to be cool and global and it would look the same.
Ah, foi massa! Como um vídeo de 2'30" conseguiu me surpreender no final? Gostei muito. Além disso, "16 toneladas" sempre foi uma música implorando pra ser colocada num bom vídeo! Sensacional... a cerveja gringa usando um som brasileiro e de muito bom gosto. Parabéns a quem criou aí hein.
Obviamente, a produção foi .... sem palavras.
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