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The Odyssey

Campaign
Agency Network: 
Published/Aired: 
February 2014

Description

Film advertisement created by Wieden + Kennedy, Netherlands for Heineken, within the category: Alcoholic Drinks.

Advertising Agency: Wieden + Kennedy, Amsterdam, Netherlands
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: Thierry Albert, Faustin Claverie
Art Director: Henrik Edelbring
Copywriter: Toby Moore
Head of Broadcast Production: Erik Verheijen
Broadcast Producer: Elissa Singstock
Strategic Planner: Nick Docherty
Communications Planner: Richard Oldfield
Group Account Director: Jordi Pont
Account Director: Clare Pickens
Account Manager: Jorge Fesser
Account Executive: Elianne Vermeulen
Head of Studio: Sharon Kwiatkowski
Studio Artist: Anthony Fabre
Project Managers: Jackie Barbour, Stacey Prudden
Business Affairs: Emilie Douque
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Hadrons's picture

Outstanding.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Dinchermann's picture

Legendary!
Congrads to all who planned, wrote, produced, acted... :)

Dinchermann
Activity Score 21
Copywriter at Ege University Advertising (Masters Degree) |

Now you see me...now you dont.

Austin Video Production's picture

That was pretty brilliant. Shaking hands with himself in the mirror - awesome.

Austin Video Pr...
Activity Score 1310
miko1aj's picture

great insight first of all. Now – this is something new which everyone called non existent or extinct. Congrats Heinie team. Congrats W+K. It is great, though long, which i often hate – but not in this case.
I just frickin' love this. Such a style. Those details. It's absolutely BRILLIANT.

miko1aj
Activity Score 3086
aeroxy's picture

Very funny and smart idea!

aeroxy
Activity Score 89
Creative Director at Parsons The New School For Design
Daniel de León's picture

FUCKING AWESOME TO!!!!!!!!!!!!!!!!!!!! CONGRATULATIONS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Daniel de León
Activity Score 97
ellis mathew's picture

Congratulation Great.........................................

ellis mathew
Activity Score 166
tirthomitro's picture

we are talking gold at almost all the "award" of the world.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

GrumpyArtDirector's picture

Noow this I would want to watch again.

GrumpyArtDirector
Activity Score 858
Art Director
danielchapman's picture

It's a nice ad, high on production and craft excellence.

It feels a little thin on insight, which really limits any of the recognition or accolades it deserves. Entertainment is great, and Heinekin as a brand seem to have an overall arcing strategy of using entertainment pieces to establish their brand personality, I would have liked to see more continuity with last years however. This one feels a lot more 'aloof' than previous ones; which had a much more suave nature.

Nonetheless, this boils down to style over substance. Like the difference between art direction and strategy, or even between graphic design and art direction.

danielchapman
Activity Score 292
sacrilegend's picture

The quiet voice of reason amidst the roar of undeserved praise. It really is all spectacle, no substance.

sacrilegend
Activity Score 3394
Copywriter
miko1aj's picture

wow. I need substance in advertising. LIke Solomon's or Seneka?

miko1aj
Activity Score 3086
kleenex's picture

WOW!!

kleenex
Activity Score 55529
Web Designer/Developer
gabrielrusso's picture

16 toneladas

gabrielrusso
Activity Score 32
LOLA Madrid
nunoF.'s picture

This ad is freaking amazing!

nunoF.
Activity Score 71
Copywriter
PenRun's picture

LOVE LOVE LOVE!!!

PenRun
Activity Score 98
nepotiums's picture

Nice ad. Between, long hair and beard can be only man - Sebastien Chabal!

nepotiums
Activity Score 251
Copywriter
2 eyeballs's picture

The real gain will be from those drawn in to watch the countless 'how its made' bits on YTube. The flawless execution and fun of it all is undeniable but you could swap in any number of brands trying to be cool and global and it would look the same.

2 eyeballs
Activity Score 62
Marketing Manager at University
henrique.machado.37604's picture

Ah, foi massa! Como um vídeo de 2'30" conseguiu me surpreender no final? Gostei muito. Além disso, "16 toneladas" sempre foi uma música implorando pra ser colocada num bom vídeo! Sensacional... a cerveja gringa usando um som brasileiro e de muito bom gosto. Parabéns a quem criou aí hein.
Obviamente, a produção foi .... sem palavras.

henrique.machad...
Activity Score 4
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