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Share The Drama - The Last Duel

Campaign
Agency Network: 
Published/Aired: 
September 2017

Also From This Campaign 3

Description

The new Heineken UEFA Champions League campaign shows a UCL match as a blockbuster show worth watching. It is an unpredictable story that is written live by the best players in the world. A show like this deserves to be shared amongst friends and with beer (Heineken, of course).

For this reason, it shows that any moment, in any match, can unleash the same emotions of a great movie. It takes a specific moment of real footage from a UEFA Champions League match and extends it into a cinematic scene, to emphasize all of its tension and drama.

Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Advertising Agency: Publicis, Milan, Italy
Global Chief Creative Officer, Publicis WW: Bruno Bertelli
Executive Creative Director, Publicis Italy: Cristiana Boccassini
Executive Creative Directors, Publicis Milan: Luca Cinquepalmi, Marco Venturelli
Associate Creative Directors: Eddy Guimaraes, Vinicius De Menezes
Head of TV: Silvia Cattaneo
Worldwide Account Director: David Pagnoni
Account Manager: Fabiola Miccone
Production Company: Sonny London
Director: Fredrik Bond
Line Producer: Alicia Richards
Production Manager: Nicola Dempsey
DoP: Lasse Frank
Edit Company: Whitehouse Post Productions
Editor: Patric Ryan
Post Production: MPC / London
Producer: Tomek Zietkiewicz
Creative Director: Bill McNamara
VFX Supervisor: Jack Stone
CG Supervisor: Greg McKneally
Sound Design: Raja Sehgal
Audio Post Production: Grand Central Recording Studios / London
Soundtrack Original Music composed by: Wave Music
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