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New Beer Gloss

Agency Network: 
Published/Aired: 
February 2010

Description

Film advertisement created by JWT, United Kingdom for Heineken, within the category: Fashion.

Caption

On Valentine's Day, the gift for her that makes you happy too.

Advertising Agency: JWT Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Directors: Cristiana Boccassini, Andrea Farina, Vito La Brocca
Copywriters: Bruno Bertelli, Elisa Binda
Production Company: FabbricaVirali Haibun
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Highest Rated

Chori Arg's picture

if this was made for real it would have been an awsome campaign.

Chori Arg
Activity Score 173
Art Director at Ponce Buenos Aires. Escuela Superior de Creativos Publicitarios
Mandark's picture

no no no!! bad casting, disgusting...lips...and effects. that was not turning on at all. does not make heineken more fun...aat all.

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

daniel ieraci's picture

A slightly funny idea, horribly executed...

daniel ieraci
Activity Score 333
Art Director
rehpani's picture

Ivan change the credits
It´s Italy not United Kingdom!!!

rehpani
Activity Score 312
Etorres Publicidad/ITSU
Chori Arg's picture

if this was made for real it would have been an awsome campaign.

Chori Arg
Activity Score 173
Art Director at Ponce Buenos Aires. Escuela Superior de Creativos Publicitarios
Luccas's picture

it actually IS real.

http://www.ayswuvalentine.com/

if you check the website, it has a place where it takes you to heineken store (from italy)

and if you are a lucky italian (or if you live in italy) you can buy it for 4,90 euros haha

http://www.heinekenstore.it/HKStore/ns.asp?wci=prodinfo&lng=1040&cur=3...

there you go fellas

i thought it was amazing, very well done

Luccas
Activity Score 2
thedesignaddict's picture

Is this supposed to look and sound like shit?

thedesignaddict
Activity Score 5403
Art Director at Freelance
gmint7's picture

no it doesn't.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

tubito's picture

i like it...but i thought it was real...if that exists i put it like a direct marketing for heineken's clients at heineken's exclusive bars

tubito
Activity Score 107
La Merto, Cordoba, Argentina
swamijivanutsav's picture

Hey! that was a kool idea. It was lovely indeed.

swamijivanutsav
Activity Score 122
Photographer at www.asiemik.com |

Swami Jivan Utsav
https://www.facebook.com/swamijivanutsav

maxcomuni2's picture

Really funny!!!!

maxcomuni2
Activity Score 61
hagemony's picture

yes, it's good idea but execution should be better and entertaining...
five for idea

hagemony
Activity Score 335
WillyLatasa's picture

I think is very funny!!!

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

Viranica's picture

What? Yuks!

Viranica
Activity Score 230
Copywriter at Y&R, Jakarta
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