Bring Your Brain to Battle

Agency Network: 
October 2021


Game Background:
At its core, Hearthstone is a cerebral, strategy-based digital collectible card game that’s enjoyed worldwide. 
 With over a 100 million downloads and a passionate community of fans, Hearthstone has remained the top 
digital collectible card game for the past six years, and is consistently one of the top ten streamed games on Twitch. We’re launching a brand new game mode this fall, called Mercenaries. Mercenaries is a premier addition to the Hearthstone family, introducing an entirely new way 
to play the game that’s easy to pick up and dive in.

The Idea:
This is a game for the whole world, not just gamers. And we're looking for something in particular. Something everyone has, 
but uses differently. Something that makes each one of us, us.
Something so unique, so amazing and weird that when challenged, 
it always finds a way. Simply put, we’re looking for brains. So we found brains like Garry Kasparov, Rosario Dawson, Nathan Apodaca AKA Dogg Face to bring this idea to life.

Film advertisement created by BSSP, United States for Hearthstone, within the category: Gaming.

Advertising Agency: BSSP
Director: Jordan Vogt-Roberts
Production Company: RSA Films
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