Heart disease is the single leading cause of death in Australian men, with salt abuse being a major contributing factor.
Released to coincide with Salt Awareness Week, this tongue-in-cheek video clip and catchy tune combine to tell the story of one man’s lust for salty food and the effect that this inappropriate behaviour can have on the heart.
The lyrics and imagery were carefully considered, ensuring that every word and food scene mirrored real-life culinary behaviour, albeit in a suggestive and humorous way.
A retro animation style utilising hand-drawn illustration was chosen to further enhance the message that the overuse of salt is both outdated and old-fashioned.
The film also introduces Heart Salt – a healthier alternative, containing 56% less sodium than ordinary salt.
Film advertisement created by Saatchi & Saatchi, Australia for Heart Salt, within the category: Health.
Executive Creative Director: Craig Chester
Creative Team: Craig Chester, Emily Knight-Kristoffersen
Client Services Director: Samantha Stuart
Music / Audio Engineer: Luke Mason / Stellar Studios
Sound Production: Stellar Studios
Vocals: Amy Longhurst
Animator / Illustrator: Monkeystack