Heart of Commerce, Just a piece of plastic

April 2007



MasterCard is taken for granted. People just expect this little piece of plastic that lives in your wallet to work anywhere in the world 365 days a year, and rightly so. But it’s so much more than just a credit card.

The task was to communicate to business leaders, financial institutions and merchants around the world the way in which MasterCard Worldwide operates, and how their unique three-tiered business model strategically drives real value for all of MasterCard’s partners, putting it at The Heart of Commerce.

Advertising Agency: McCann Erickson, New York, USA
Chief Creative Officer: Joyce King Thomas
SVP, Creative Director / Copywriter: Robert Frost
VP, Creative Director / Art Director / Illustrator: Michele Raso
Print Producer: Jacqueline Messina
EVP, Worldwide Account Director: Richard O'Leary
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jennywhx's picture

nice motion graphic, i love the voice over very much.

Activity Score 1142
Other | jwhx:Visionary

Spanky's picture

nice voice talent. other than that, it sucks.

Activity Score 4899
Other's picture

i like it very much, sorry spanky

Activity Score 1021
A. J. SMITH's picture

I like it alot, nice voice Spanky agreed.

Simple and clear, and a joy to watch.

It's only an ad.

Activity Score 2822
Advertising Pawn's picture

The motion graphics work is great. Love the feeling triggered by the voice+fluidness of animation.

Advertising Pawn
Activity Score 419
Other |


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wgeddes's picture

doesn't make me want a mastercard though. also, their new logo sucks.

Activity Score 298
Art Director
Jet Propulsion Lab's picture

At the core of it, this is nothing more than their positioning statement almost word for word, peppered with a dash of "consumerism" to just kick it up a notch for the listening audience. But I DO appreciate their effort to make an otherwise stale message feel fresh and easily digestible.
It's very tough, tackling such a huge corporate branding assignment. But I think they've done their job rather well.

Priceless work not quite. But pretty close.

Jet Propulsion Lab
Activity Score 10679
Beatboxer's picture

Nice, Nice, Nice job!


Activity Score 1517
duongtran's picture

Nice , and they did a good job, nice graphic and motion also, i love it.

Activity Score 4
Graphic Designer at Senior Graphic Design at Egde Marketing Vietnam |

Derik Tran
M. +84907759957

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