Marijuana

Campaign
Agency Network: 
Published/Aired: 
October 2014

Also From This Campaign 2

Description

Film advertisement created by Ogilvy, Canada for Health Canada, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy Montréal, Canada
Creative Directors: Martin Gosselin, Gavin Drummond
Art Director: François Léandre
Copywriter: Mathieu Roy
Account services: Lina Castrechini, Sophie Rivet
Production: Nycole Lemonde
Director: Christian Langlois
Production: Céline Cellier / Les enfants
Music & Sound design: XS Music
Postproduction: Fly Studio
Audio mix: La Majeure Studio
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Highest Rated

Copylefter's picture

Despite whether you like to smoke weed or not, the mandate was likely get teens to stop smoking pot because there can be negative consequences. I like this because it's a nice visual without being overly preachy.

Copylefter
Copylefter's picture

Been seeing this one a lot on Canadian TV. Solid.

Copylefter
fauxjebus's picture

Hahahaha, this is some 1930's Reefer Madness level propaganda. You should be ashamed of yourselves Ogilvy MTL.

fauxjebus
Activity Score 501
Art Director at Trigger
damnson's picture

Yep. Ashamed is the right word.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

ivanm16's picture

I don´t like the message. Also is a lie. http://ind.pn/1wsa4Bi

ivanm16
Activity Score 404
Copywriter at TBWA Dominican Republic
Copylefter's picture

Despite whether you like to smoke weed or not, the mandate was likely get teens to stop smoking pot because there can be negative consequences. I like this because it's a nice visual without being overly preachy.

Copylefter
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