Head and Shoulders

Agency Network: 
November 2008
Advertising Agency: Lowe Roche, Toronto
VP / Creative Director: Christina Yu
Chief Creative Officer: Geoffrey Roche
Copywriter: Rob Sturch
Art Director: Ryan McNeil
Agency Producer: Brie Gowans
Business Director: Amanda Gaspard
Production Company: Untitled Films, Toronto
Director: John Mastromonaco
Executive Producer: James Davis
Producer: Tom Evelyn
Director of Photography: John Houtman
Post Production: Rooster, Toronto
Editor: Richard Unruh
Executive Producer: Melissa Kahn
On-line Editor: Ernie Mordak, Rooster
Colorist: Gary Chuntz, Notch, Toronto
Sound Design: Chris Tait, Pirate, Toronto
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rob7n's picture

Absolutely love the direction.
Gave the song a totally new meaning.

Anyone out here other than me feels an eerie sense about the song now? Haha :)

Activity Score 12
Guest's picture

Absolutely agree!!! 100%

Guest commenter's picture

Fantastically done.

Piogent, yet sensitive. Drives a visceral response that chills you to the core. Soundtrack is worth 90%.

Guest commenter
gonzohj's picture

It has a really hardcore approach but I love the subtle way the message is introduced.

Great job, wish it was mine.

Activity Score 103

"We are all ignorants, but we don't all ignore the same things..."

Roger Daly's picture


Roger Daly
Activity Score 355
stitchy's picture


Activity Score 779
creative design
Guest commenter's picture


Guest commenter
Roger Daly's picture

Get catheterised, sunshine.

Roger Daly
Activity Score 355
Guest commenter's picture

.and that jingle is irritating to the CORE!

Guest commenter
Guest commenter's picture

A M A A A A Z I I I I N G!!!!!!!!

Guest commenter
Guest commenter's picture

I'm crying.

Guest commenter
roman-schwienbacher.com's picture

phantastic work.

Activity Score 1021
jay harun's picture

ok, this really broke me into tears.........

jay harun
dshott's picture
Activity Score 475
Kinneir Dufort - Industrial Designer |


Guest commenter's picture

incredible acting...

Guest commenter
kurtberengeiger's picture

I know someone who suffers from ALS. This is powerful.

Activity Score 7357
Guest commenter's picture

I have ALS and this shows almost exactly how much my body deteriorated in 4 short years. Please help other people become aware of this disease.

Guest commenter
B Murray's picture

Very powerful ad. Heart-breaking stuff.

B Murray
Mandark's picture

this is, the best thing i've seen on AotW in a year. impecable direction, incredible choice of words and sound, powerful, it makes me want to donate now. it works on all the levels. I LOVE IT. great job. in the terms of LEO BURNETT it's an ACT not an AD.

Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

Sourgirl's picture

Oh my god! This is so so touching! Incredible direction! Congratulations!

Activity Score 40
Art Director at Romania |

"Let's keep it clean!"

phoenixflying's picture

This video is my life... my reality. I have ALS and I have a 4-year-old little boy. This video is the most accurate depiction of a family's life when ALS becomes a part of it, that I have ever seen. The creators have captured the absolute reality of this horrendous disease. This IS exactly how it is. This PSA is not one that should lie low and fade away. We need to get it in many countries, and on major networks. This will do so much to make people aware of what ALS is... what it does.

Guest commenter's picture

Up until the middle of the ad I thought this was an advert for Head & Shoulders Shampoo :P

Guest commenter
gustaverson's picture

I`ve always seen charity ads. I love awards and stuff...but this was the first time it moved me so much, that I stood up, got my wallet and actually donated something!!
congratulations to the creative team, the director and the agency!! you all rock!!

sharonjackson's picture

This is amazing and wonderful and touching. ALS and Huntingdon's Disease are two horrors which must be cured-the sooner the better...

Activity Score 157
Web Designer/Developer at website and graphic design |


kiottogs's picture

Te pega duro como un rayo!!! Es brillante

Activity Score 8
Televen Brocasting TV |


Guest's picture


MNdC's picture

Incredibly powerful!

Activity Score 12
MNdC's picture

Incredibly powerful!

Activity Score 12
Guest's picture

wow! very powerful.

Guest's picture

I just stumbled on this site and started watching ads, and this one just STRUCK me. It moved me to tears. Very well done... and soooo heart wrenching.

Emre's picture

very impressive

Activity Score 27
Web Designer/Developer
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