Have You Ever Heard the Sound of Indifference?

Agency Network: 
February 2019


We recently launched a social campaign with a manifest to change the law and make bladed weapons less accessible to underage individuals in the country of Georgia.

The problem is that there are about 50 shops in Georgia's capital where bladed weapons are accessible to everyone. As a result, more than 540 bladed weapons were recovered from Tbilisi schools within the last three years and over 80 people, 10 of which were underage, were killed with bladed weapons in the same time period.

Our aim was to put the local government on the spot and we have already succeeded in part, since the lawmakers have already started working on a reform bill. However, we don't want to take the pressure off them and continue to push the initiative with various OOH activities, such as the recent "Museum of Indifference" on Tbilisi's main avenue.

It must also be noted that this is the first time an advertising agency has started a completely independent, in-house social campaign in Georgia, with no sponsor, external funding, whatsoever.

Advertising Agency: watergunz, Tbilisi, Georgia
Creative Director: Bacho Meburishvili
Art Director: Matassi Sulakauri
Copywriters: Niko Ksnelashvili, Toy Rua Toidze, Zura Jijiashvili, Vano Kuparadze
Production Company: Enkeny Films
Sound/Music Composer: Tornike Karchkhadze
Electronic Specialist: Mamuka Apakidze
Strategists: Mariam Mikelashvili, Elene Gugushvili
Graphic Designer: Baia Lomsadze
CG Artist: Akaki Kapanadze
Project Managers: Tatia Jikia, Nini Dvalishvili
Digital Media Strategist: Sophie Popiashvili
Director: Dato Borchkhadze
DoP: Omar Gelashvili
Producer: Sopho Orjonikidze
Decoration: Jimsher Berdzenishvili, Giorgi Kavelashvili, Gia Aprasidze, Dato Omanashvili, Erekle Gordeladze, Kino Fabrika
Light & Camera Equipment: JagaGrip
Focus Puller: Dito Dekanosidze
Dolly: Goga Chanturia
Gaffer: Vazha Aprasidze
Lighting: Misha Saganelidze, Leri Kapanadze, Robert Arakelian
Production Sound Mixer: Bacho Gvetadze
Sound Assistant: Nika Kokhreidze
Production Designer: Dato Chkoidze
Production Designer Assistant: Zaza Gogorishvili
SFX: Soso Gvasalia, Dato Gvasalia
Special thanks to: Georgian Film, JagaGrip, Kino Fabrika, Giorgi Shvelidze, Paata Godziashvili, Nino Tsitlauri, Sandro Nikolaishvili, Sopho Vasadze
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