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Piropa

Campaign
Agency Network: 
Published/Aired: 
October 2010

Also From This Campaign 2

Description

Film advertisement created by M&C Saatchi, France for Havana Club, within the category: Alcoholic Drinks.

Advertising Agency: M&C Saatchi GAD, France
Chief Creative Officers: Daniel Fohr, Antoine Barthuel
Copywriters: Bjoern Bremer, Alexandre Bertrand
Art Director: Patrick Samot
Account Supervisor: Philippe Horeau
Account Manager: Rodolphe Poprawa
Producers: Arezki Ahcene, Nicolas Lhermitte
Director: Harmony Korine
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jackmancer2017's picture

They had a good camera crew, but the story bored me.

jackmancer2017
Guest's picture

Nicely done. I would imagine the target audience is a mature person that realizes style and confidence is better than youthful exuberance.

Guest
Temple's picture

It really sells Cuba well. Now find another agency to sell the rum.

Temple
Activity Score 11341
Creative Director
Guest's picture

I dig it. Suave and low key. Disagree that it sells Cuba as a country as much as it sells (a vision of) Cuban people and their lifestyle. Shows the Cuban environment that is grimy, bare, impoverished -- antiquated cars, windows missing from derelict buildings. But the characters have real warmth.

Guest
Nat Guy's picture

I dig it. Suave and low key. Disagree that it sells Cuba as a country as much as it sells (a vision of) Cuban people and their lifestyle. Shows the Cuban environment that is grimy, bare, impoverished, with antiquated cars, windows missing from derelict buildings. But the characters have real warmth.

Nat Guy
Activity Score 8
Libor Oubrecht's picture

Maybe fine for oldmen..

Libor Oubrecht
Activity Score 309
Copywriter
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