Insomnia That is Worth It

Agency Network: 
January 2019


In Mexico the holidays are not over after Christmas. We celebrate “El Día de Reyes” every January 6th as a Mexican extension of Christmas, it commemorates the visit of the Wise Men bearing gifts to Jesus a few days after his birth to welcome him.

Mexican kids, send their letters full of hope telling the Wise Men what they wish for, presents or toys.

We wanted to celebrate this special holiday. With (Anónimo) and Hasbro, we portray the real insomnia and excitement that thousands of Mexican kids live the night before they find their gifts under the tree.

This spot was released in México the night of January 5th, to share with the Mexican kids the emotion and insomnia of that night.

Film advertisement created by Anónimo, Mexico for Hasbro, within the category: Toys.

Advertising Agency: Anonimo, Mexico City, Mexico
Chief Executive Officer: Raúl Cardós
Creative VP: Hernán Jauregui
Creative Directors: Fernando Torres, Maximiliano Preciado
Accounts General Director: Jaime Vidal
Accounts Director: Elizabeth Cherem
Production Company: Mango Films
Film Director: Eduardo Ávila
Photographer: Juan Castillero
Executive Producer: Laura González
Line Producer: Valeria De León
DoP: Juan Castillero
Production Design: Diego Velazquez
Editor: Arturo Muñiz
Original Music: Ricardo Arreola, Sergio Madrigal
Mix and Master: Ernesto Lopez
Stylist: Karla Rivera
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