While other fast-food chains enforce taste uniformity, that’s not how Harvey’s rolls.
In fact, customizable toppings have long been a point of difference for the iconic fast-food chain, reserving that decision-making power for its patrons. And once you top your Harvey’s burger just the way you like it, you become a Burger Boss, who gets what they want, when they want it. Capitalizing on that feeling of being power hungry, this commercial depicts an underdog, in this case, a towel boy, channeling his inner coach thanks to the fact that he was able to take charge and be the master of his burger domain. And if that means extra Jalapeños, all the power to him.
Film advertisement created by Giants & Gentlemen, Canada for Harvey's, within the category: Food.
Media: Genuine Media
Production House: Partners Film Co
Post Production: Saints Editorial
VFX & Colour: Darling
Music Studio: The InLaws Audio House
Chief Creative Officer: Alanna Nathanson
Chief Creative Officer: Natalie Armata
Chief Operating Officer: Gino Cantalini
Associate Creative Director/Copywriter: Brandon Tralman-Baker
Associate Creative Director/Art Director: Steven Kim
Account Director: Krista Blaylock
Account Supervisor: Lauren Morrison
Executive Producer: Rob Tunnicliff
Executive Producer: Dena Thompson
Executive Producer: Gigi Realini