Our Other Rock Stars

Agency Network: 
Published/Aired: 
February 2012

Description

Film advertisement created by Duncan/Channon, United States for Hard Rock Cafe, within the category: Food.

Advertising Agency: Duncan/Channon, San Francisco, CA, USA
Executive Creative Director: Robert Duncan
Creative Director / Copywriter: John Munyan
Associate Creative Director / Art Director: John Stewart
Executive Director: Christine Gomez
Account Director: Molly Lewis
Account Executive: Christian Lee
Production Company: Recommended Media
Director: Henry Hobson
Founder / CEO: Stephen Dickstein
Partner / Executive Producer: Phillip Detchmendy
Producer: Steph Scire
DP: Warren Hansen
Editorial: Barbary Post, San Francisco
Editor: Nick Tomnay
Editorial Producer: Susannah Wijsen
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Highest Rated

bate_palmas's picture

I feel the art direction could've worked harder to make him look like a rockstar. But great concept. Nice ad

bate_palmas
Activity Score 1479
KimKong's picture

I really like this idea and think it works given the rise in chef celebrity status over the past decade or so. I think it's interesting that a jewelry detail and overall look/vibe can be the thing that successfully pulls in the target audience and then presents them with an aspect of the brand they may not have considered.

KimKong
Activity Score 198
Hadrons's picture

Nice positioning.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Temple's picture

Nice.

Temple
Activity Score 11341
Creative Director
sambuca's picture

I was twice in hard rock cafe eating. they have the worst burgers I've ever ate...

sambuca
Activity Score 1066
Art Director at tolingo GmbH
Hadeer Taha's picture

woooowww

Hadeer Taha
Activity Score 18
Copywriter at Copywriter & Editorial writer |

Hadeer Taha

bate_palmas's picture

I feel the art direction could've worked harder to make him look like a rockstar. But great concept. Nice ad

bate_palmas
Activity Score 1479
ishiboy's picture

Really well done - both in creative and strategy.

ishiboy
Activity Score 497
Creative Director at Mumbai, India
kleenex's picture

nice... nothing special, but it looked good.

kleenex
Activity Score 57913
Web Designer/Developer
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