The Ballad of Hangar One

Agency Network: 
Published/Aired: 
April 2011

Description

Film advertisement created by Dead As We Know It, United States for Hangar One Vodka, within the category: Alcoholic Drinks.

Advertising Agency: Dead As We Know It, USA
Creative Director: Mikal Reich
Art Director: Charmaine Choi
Copywriter: Ella Wilson, Mikal Reich
Production Company: The Colony
Director: The Colony
Editorial Company: The Colony
Music: Human
Post Production: The Colony
Performer: Orville Davis
Executive Producer Shoot: Andrea Leminske
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Temple's picture

Your average web film/viral duration: 3 - 5 minutes. Your average consumer's attention span: 5 - 15 seconds.

Unless you have something like Jennifer Anniston, or Diesel Island, or that creepy Mentos guy, or sex, or guts spilled out, you don't really have a web film/viral. And even with them, it's not given that you have a viral.

Poor advertisers, in order to find the holy grail, they have succumbed to the 2 greatest fallacies of the early 21st century: web films/virals and FB apps.

Temple
Activity Score 10883
Creative Director
mikehi73's picture

Agree with Temple, the only thing engaging for me was the country singing.

mikehi73
Activity Score 21
Producer/Director
Mick001's picture

poor!

Mick001
Activity Score 142
CEO of "Exclusive Group"
Glut's picture

EXTREMELY LONG, BUT EXCELLENT ART

Glut
Activity Score 3907
Public Relations at Glut. Ideas Boutique.
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